Invironmental .......... is every body's responsibility Proctect

Taxi drives have to a very good ....... on the street names Know

In the future , many builings will be ....... by solar energy Hot

My brother can repair electric ............ very well Apply

We want to buy ... that will save money Product

These ......... will conserve the earth's resourses ELECTRIC

People in the cuontryside is............ Friend

If it doesn't rain soon , there 'll be a great ........ of water Short

1. Hurry up or we'll miss the plane ( late)

= Unless .................................

2. The party will be held in the garden as long as it doesn't rain that day.

= Unless ........................................

3. His brother has just decided to go for a picnic next weekend.

= His brother has just made up ....................................

4. This is my first experience of flying alone ( time)

= It is the ................................................

5. At least he said he was sorry that he'd ruined my joke ( apologised)

= At least he ...................................................

6. We'll save enough money and then we'll buy a new dictionary ( soon)

= We'll buy a new dictionary .................................enough money.

7. I can't wait until we do some experiments in the lab ( forward)

= I'm really .................................................... some experiments in the lab

8. People sometimes call nurses 'angels' (known)

= Nurses ........................................... 'angels'

Điền từ còn thiếu. (Chữ cái đầu đã cho trước)

1. Although the weather is not so good, the match will go a______.

2. Even if you are rich, you should save some money for a r______ day.

3. We're in good time; there's no n__________ to hurry

4. True gender e____________can be achieved when both men and women reach a balance between work and family

5. If they are not careful with their accounts, their business will go b_______.

6.It is t____believed that you are healthy when there is a balance between yin and yang

7. The first episode of the film is going to be a___ next Sunday

8. There are important things to do to develop a country. Most people agree that the first p___________is revolutionizing education

9. After taking part in public activities in their community, they realized that they had been ignorant or n____________before

10. This kind of car is very e_______, so we do not have to spend too much money on buying petrol or diesel

Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising.

          Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be placed. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars.

          Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public's mind. Current developments in advertising increase the need for talented workers. 

          In the past, the majority of advertising was aimed at the traditional white family - breadwinner father, non- working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group. 

          Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.

The phrase "in a new light" in bold type in paragraph 5 is closest in meaning to ______.

A. differently

B. with the use of color enhancement

C. more distinctly

D. in a more energy-efficient way

Advertisements are very important in the modern world. Often your T-shirt or jeans show the name of the company that made them. This is a popular form of advertising. A special picture or symbol, called logo, is sometimes used.

You see logos on many different products. The idea of a logo is that whenever you see it, you think of that product or company.

Many people like to buy a product because it is made by a certain company. Some people only buy a product that is made by a famous company. People wear clothes and carry bags that have a famous label to show that they are fashionable and have good taste.

It is very common to see advertisements on TV and hear them on the radio. Most advertisements are only a few seconds long but very attractive. Sometimes, the advertiser uses a slogan because it is easy to say and easy to remember.

The idea of advertisements is to try to make you buy the product. They sometimes show rich and famous people using that product. The message is, if you want to feel rich and famous, then buy this product.

1. What do your T-shirt or jeans often show?

2. Do many people like to buy a product which is made by a certain company?

3. Why do people wear clothes and carry bagsthat have a famous label?

4. where do people often see and hear advertisement?

5.Are most advertisements short?

Read the following passage and mark the letter A, B, C or D on your answer sheet to indicate the correct answer to each of the questions from 15 to 22.

[1] Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. [2] The quality of the product will encourage this, of course, but so, too, will affect advertising.

Advertising relies on the techniques of market research to identify potential users of a product. [3] Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be placed. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars. [4]

Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public's mind. Current developments in advertising increase the need for talented workers.

In the past, the majority of advertising was aimed at the traditional white family - breadwinner father, non-working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.

Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.

The following sentence can be added to the passage.

Advertising is an essential part of the marketing process that can be tremendously influential in selling products.

Where would it best fit in the passage?

A. [1] 

B. [2] 

C. [3] 

D. [4]