My most favourite subject is English, which is today one of the most important languagea and it is spoken and understood in all parts of the world. 

  English has become an international language for a variety of reasons. One of the most important of those is that the English people have been well-known for their knowledge of science, medicine, engineering, goverment and all other matters that are useful for the progress of the human race. It is thanks to the scientists of England that the motor-engine has become the most important machine in the world today.

 The thirst for knowledge of English scholars has contributed to progress of man in almost all fields of his activity. Thousands of books have been written by such scholars on almost every subject that one can think of. Thus, people whose mother tongue is not English have learnt English with great interest as a means of acquiring knowledge of all human affairs.

  As a result of this interest, English is used almost everywhere in the world. It it used in all the important meetings and conferences in the United Nations. It is also used in all leading universities in the world and in international trade and commerce. As it is used sowidely, English has inded become a very rich language. People of all the countries of the world have contributed new ideas and thoughts to this language. Thus, more and more new words are being created to make this language more and more useful for the communication of ideas and information among the people of the world.

1. English is the most important language in the world because ...

A. It is spoken and understood in all parts of the world

B. It is my favourite subject

C. it is used in meetings

D. it is used in all leading universities

2. The motor-engine has become the most important machine in the world today thanks to .....

A. the people all over the world

B. the scientists of England

C. the United Nations 

D. The Americans

3. Thousands of books .....

A. have been sold by English scholars on almost every subject

B. were written in English

C. were read by English scholars

D. have been written by English scholarson almost every subject that one can think of

4. Because English is used so widely, ............

A. it has bacome a very rich language

B. it has bacome a very interesting language

C. it has indeed become a very poor language

D. it has become a very useless language

5. Why do people whose mother tongue is not English have learnt English with great interest ?

A. Beacause it is a means of doing rything for all human affairs

B. Because it is an international language

C. Because it is a means of acquiring knowledge of all human affairs

D. Because it is a means of practising what people have achived in their jobs.

Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising.

          Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be placed. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars.

          Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public's mind. Current developments in advertising increase the need for talented workers. 

          In the past, the majority of advertising was aimed at the traditional white family - breadwinner father, non- working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group. 

          Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.

The author implies that the advertising industry requires______.

A. millions of dollars  

B. a college-educated work force

C. innovative thinking 

D. government regulation

Read the following passage and mark the letter A, B, C or D on your answer sheet to indicate the correct answer to each of the questions from 15 to 22.

[1] Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. [2] The quality of the product will encourage this, of course, but so, too, will affect advertising.

Advertising relies on the techniques of market research to identify potential users of a product. [3] Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be placed. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars. [4]

Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public's mind. Current developments in advertising increase the need for talented workers.

In the past, the majority of advertising was aimed at the traditional white family - breadwinner father, non-working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.

Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.

The author implies that the advertising industry requires ___________.

A. a college-educated workforce 

B. government regulation 

C. innovative thinking 

D. millions of dollars 

I. Read and answer the question

Television enables us to see things in distant places. It is indeed one off the most wonderful things that man has ever invented.

Television not only entertains people but also teaches people a variety of important things. Through this wonderful invention we learn about people and events thousands of miles away. Pictures taken in all pát of the world are also shown on television for entertainment as well as for instruction. Short films based on popular stories are often shown which entertain millions of people all over the world.

In some countries television is used to teach pupils and students many useful lessons. Students who cannot go to school because of transport or other problems are taught all their lessons at home through television.

As television appeals to the eye instead of the ear, people enjoy watching more than listening to radio . Listening requires knowledge of many things, but what we see with our eyes expains that itself .

For all these reasons, there is no doubt that television will continue to be popular for a long time.

Question :

1. What is television connsidered as ?

2. What do we learn through television ?

3. What do people prefer, watching or listening ?

4. How can students obtain knowledge if they cannot go to school ?

5. What is the difference between listening and watching ?

II. Read again and complete the sentences.

1. Television allows us to see things in ............. places.

2. Television shows pictures taken in all parts of the world for the purpose of ................and .................... .

3. Millions of people around the world are ...............by films based on famous stories.

4. Television appeals to the eye while ..........appeals to the ear.

5. It is easy to understand knowledge on TV as what people see can ........... itself.

6. There is no doubt that television will keep being ................... for a long time.

Cảm ơn trc những ng đã giúp mik ạ ^^

Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising.

          Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be placed. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars.

          Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public's mind. Current developments in advertising increase the need for talented workers. 

          In the past, the majority of advertising was aimed at the traditional white family - breadwinner father, non- working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group. 

          Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.

The word "this" in bold type in paragraph 1 refers to______.

A. the quality of the product  

B. effective advertising 

C. repeatedly buying the same brand

D. the most important goal

Fill one suitable word in each space of the following passage

About two hunderd years ago man lived in great harmony with his environment......(1)........industry was not much developed. Today the situation is quite different.People all over the world are worried about......(2)......is happening to the enviroment, because od modern industry and the need for more and more energy. Newspaper and magazines write about water pollution, air pollution and land pollution.

Why is.......(3)......so much discussion about pollution ? After all, people have been .......(4)....... the world around them for thousands of years. But in the past, there were not many people and lots of room in the world so they could move to another place when their sattlements became ......(5).....

Now, however, many parts os the world are crowded, people live in big cities and much of our waste, especially waste from factories, electric power stations, the chemical industry and heavy industry is very dangerous. Much of this dangerous waste goes into the air and is carried by the ......(6)....... for great distance.

The earth is our home. We must take care of it, for ourselves and for the........(7)...... generations. This means keeping our environment clean. Ecologists, the scientists who study the relation between living ......(8).....and the environment point out the importance of this task. However, each of us must do everythingpossible to keep the land, air and water clean.

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.

Advertising helps people recognize a particular brand, persuades them tro try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising.

Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be played. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars.

Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public’s mind. Current developments in advertising increase the need for talented workers.

In the past, the majority of advertising was aimed at the traditional white family – breadwinner father, non- working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.

Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.

The author implies that the advertising industry requires _______ .

A. millions of dollars

B. a college-educated work force

C. innovative thinking

D. government regulation

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.

Advertising helps people recognize a particular brand, persuades them tro try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising.

Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be played. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars.

Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public’s mind. Current developments in advertising increase the need for talented workers.

In the past, the majority of advertising was aimed at the traditional white family – breadwinner father, non- working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.

Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.

The author implies that the advertising industry requires _______ .

A. millions of dollars

B. a college-educated work force

C. innovative thinking

D. government regulation

Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising.

          Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be placed. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars.

          Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public's mind. Current developments in advertising increase the need for talented workers. 

          In the past, the majority of advertising was aimed at the traditional white family - breadwinner father, non- working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group. 

          Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.

It can be inferred from paragraph 2 that advertisers must______.

A. encourage people to try new products

B. aim their message at homemakers and professional people

C. know about the people who will buy the product

D. place several ads in newspapers and magazines