Advertising

When a company wants to increase the sales of a product, it will usually advertise. An advertisement (says / indicates / tells / announces)1...........us what products are available and it also (approves / suggests / wins / persuades)2...........us to buy a particular product. Today’s television advertisements (arrive / pass / reach / spread)3...........millions of people, but the first forms of advertising were much more local. Market traders shouted out what they had for sale and large signs (has / were / had / are)4........... displayed outside shops. Modern advertising began about 150 years ago, (which / whether / why / when)5...........factories started producing goods (in / at / for / by)6...........large quantities. Before long, advertisements for a wide (area / row / range / pack)7...........of products appeared in national newspapers. Nowadays, we see many different (methods / kinds / systems / ways)8........of advertisements. They can appear on the sides of vehicles and on the clothes we wear as well as on television and radio. But the (aim / plan / attempt / wish)9.........of all advertisements is the same. They try to (pull / achieve / bring / attract)10.......our attention and get us to buy a particular product. 

When a company wants to increase the sales of a product, it will usually advertise. An advertisement (says / indicates / tells / announces)1...........us what products are available and it also (approves / suggests / wins / persuades)2...........us to buy a particular product. Today’s television advertisements (arrive / pass / reach / spread)3...........millions of people, but the first forms of advertising were much more local. Market traders shouted out what they had for sale and large signs (has / were / had / are)4........... displayed outside shops. Modern advertising began about 150 years ago, (which / whether / why / when)5...........factories started producing goods (in / at / for / by)6...........large quantities. Before long, advertisements for a wide (area / row / range / pack)7...........of products appeared in national newspapers. Nowadays, we see many different (methods / kinds / systems / ways)8........of advertisements. They can appear on the sides of vehicles and on the clothes we wear as well as on television and radio. But the (aim / plan / attempt / wish)9.........of all advertisements is the same. They try to (pull / achieve / bring / attract)10.......our attention and get us to buy a particular product. 

                     Advertising.

When a company wants to (51)…………… the sales of a product, it will usually advertise. An advertisement

(52)……….……us what products are available and it also (53)…………… us to buy a particular product. Today’s television advertisements (54)……..……. millions of people, but the first forms on advertising were much more local. Market traders shouted out what they had for sale and large signs (55)……………displayed outside shops. Modern advertising began about 150 years ago, when factories started producing goods (56)….

……….……large quantities. Before long, advertisements for a wide (57)…………..of products appeared in national newspapers.

Nowadays, we see many different (58)……..…… of advertisements. They can appear on the sides of vehicles and on the clothes we wear as well as on television and radio. But the (59)………………. of all advertisements is the same. They try to (60) ……………………..our attention and get us to buy a particular product.

51. A. increase                          B. correct                            C. rise                            D. create

52.   A. says                           B. indicates                           C. tells                          D. announces

53 A. approves             B. suggests                               C. wins                         D. persuades

54.   A. arrive                         B. pass                                   C. reach                        D. spread

55.   A. has                               B. were                                     C. had                           D. are

56.   A. in                                  B. at                                   C. of                              D. by

57.   A. area                            B. row                                   C. range                         D. pack

58.   A. methods                    B. kinds                                 C. systems                     D. ways

59.   A. aim                            B. plan                                   C. attempt                      D. wish

60. A. pull                          B. achieve                                C. bring                          D. attract

Supply the correct form of the words in brackets.

1.         Can you tell me the __________ differences between the two countries? ( culture)

2.         A good __________ campaign will increase our sales. ( advertise)

3.         It gives me great __________ to introduce our guest speaker. ( please)

4.         It is about 76 kilos in __________. ( weigh)

5.    The walls need __________ up with a bit of white paint. ( fresh)

6.    Some of the __________ have lived here all their lives. ( village)

7.    He was the __________ of the school after winning the contest. ( proud)

8.    Our country is rich in __________ resources. ( nature)

9.    Disneyland is one of the famous areas of __________. ( entertain)

10.    He had no __________ for his absence. ( explain)

11.    They are members of an international __________. ( organize)

12.    Television is very __________ nowadays. ( popularity)

13.    Those shoes were nice, but they were __________. ( comfort)

II. Supply the correct form of the words in brackets.

1.         Can you tell me the __________ differences between the two countries? ( culture)

2.         A good __________ campaign will increase our sales. ( advertise)

3.         It gives me great __________ to introduce our guest speaker. ( please)

4.         It is about 76 kilos in __________. ( weigh)

5.    The walls need __________ up with a bit of white paint. ( fresh)

6.    Some of the __________ have lived here all their lives. ( village)

Read the passage and do the tasks that follow.

Advertisements are very important in the modern world. Often your T-shirt or jeans show the name of the company that made them. This is a popular form of advertising. A special picture or symbol, called logo, is sometimes used.

You see logos on many different products. The idea of a logo is that whenever you see it, you think of that product or company.

Many people like to buy a product because it is made by a certain company. Some people only buy a product that is made by a famous company. People wear clothes and carry bags that have a famous label to show that they are fashionable and have good taste.

It is very common to see advertisements on TV and hear them on the radio. Most advertisements are only a few seconds long but very attractive. Sometimes, the advertiser uses a slogan because it is easy to say and easy to remember.

The idea of advertisements is to try to make you buy the product. They sometimes show rich and famous people using that product. The message is, if you want to feel rich and famous, then buy this product.

a. Choose the most suitable ending to each of the following sentences. (1.0 pt)

1. A logo is a _________.
A. company’s name B. special company
C. type of product D. company symbol

2. A popular form of advertising is to _________.
A. wear jeans B. use logo
C. watch TV D. use different products

3. A good slogan is _________.
A. easy to remember B. useful to produce
C. simple to make D. easy to buy

4. The main purpose of an advertisement is to _________.
A. sell you something you do not want
B. make you feel rich and famous
C. make you buy the product
D. pay the TV station