\(\left(x+y\right)\left(y+z\right)\left(z+x\right)=\left(x+y+z\right)\left(xy+yz+zx\right)-xyz\)
\(=\left(x+y+z\right)\left(xy+yz+zx\right)-\sqrt[3]{xyz}.\sqrt[3]{xy.yz.zx}\)
\(\ge\left(x+y+z\right)\left(xy+yz+zx\right)-\dfrac{1}{3}.\left(x+y+z\right).\dfrac{1}{3}\left(xy+yz+zx\right)\)
\(=\dfrac{8}{9}\left(x+y+z\right)\left(xy+yz+zx\right)\)
\(\ge\dfrac{8}{9}\sqrt{3\left(xy+yz+zx\right)}.\left(xy+yz+zx\right)\)
\(=\dfrac{8}{9}\sqrt{3\left(xy+yz+zx\right)^3}\)
\(\Rightarrow3\left(xy+yz+zx\right)^3\le\left(\dfrac{9}{8}\right)^2\)
\(\Rightarrow\left(xy+yz+zx\right)^3\le\dfrac{27}{64}\)
\(\Rightarrow xy+yz+zx\le\dfrac{3}{4}\)