Question

Read the following passage and mark the letter A, B, C or D on your answer sheet to indicate the correct answer to each of the questions from 15 to 22.

[1] Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. [2] The quality of the product will encourage this, of course, but so, too, will affect advertising.

Advertising relies on the techniques of market research to identify potential users of a product. [3] Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be placed. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars. [4]

Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public's mind. Current developments in advertising increase the need for talented workers.

In the past, the majority of advertising was aimed at the traditional white family - breadwinner father, non-working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.

Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can. 

It can be inferred from the second paragraph that advertisers must ___________.

A. aim their message at homemakers and professional people 

B. know about the people who will buy the product 

C. place several ads in newspapers and magazines 

D. encourage people to try new products 

Answer 1

Kiến thức: Đọc hiểu

Giải thích:

Có thể suy ra từ đoạn thứ hai rằng các nhà quảng cáo phải

A. nhắm thông điệp của họ vào người nội trợ và những người chuyên nghiệp

B. biết về những người sẽ mua sản phẩm

C. đặt một số quảng cáo trên báo và tạp chí

D. khuyến khích mọi người dùng thử sản phẩm mới

Thông tin: Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers?

Tạm dịch: Quảng cáo dựa vào các kỹ thuật nghiên cứu thị trường để xác định những người dùng tiềm năng của một sản phẩm. Họ là những người nội trợ hay những người chuyên nghiệp? Họ trẻ hay già? Họ là những người sống ở thành phố hay những người sống ở vùng quê?

Chọn B