The idea of niche tourism has become more and more popular, mainly as a reaction to 1 ……….
Tourism. Niche tourism 2 ………. for small groups of people – perhaps no more than a dozen at a
time – who have a shared special interest, e.g. photography, steam engines, bird-watching or
gastronomy. Niche tourism provides the opposite of the ‘one-size-fits-all” strategy by treating their
clientele as 3 ………. and offering them a personal level of service. Niche tourism products are
4 ………. to the client’s individual needs and interests.
Because niche tourism is small-scale, it offers excellent opportunity for people who want to
5 ………. small independent business. Tourism is a very 6 ………. business and large tour operators
depend on creating economies of 7 ………. in order to profitable. Small travel companies have
been able to 8 ………. areas of business that the major tour operators aren’t able to take advantage
of.
1. A big
B mass
C majority
D scale
2. A gives
B sells
C caters
D creates
3. A singles
B ones
C specials
D individuals
4. A tailored
B suited
C provided
D made
5. A put up
B make up
C set up
D take up
6. A competing
B completion
C competitor
D competitive
7. A size
B scale
C place
D cost
8. A exploit
B use
C pay
D profit
