SPONSORING GREAT ATHLETIC EVENTS
In the 1998 World Cup, sports fans around the world (25) ___________ various battles between fierce
football rivals but also between the companies that sponsored them.
Nike sponsored Brazil. Adidas sponsored France. While the teams (26) ___________for the biggest
prize in football, the two companies tried to win the biggest battle, the battle of the brands as 500 million
people from 195 countries turn in to watch the greatest footballers in the world. Afterwards, the
sportswear companies' hope was for people to go out and buy some new kits. Adidas paid $20 million for
the privilege of being an official sponsor of the 1998 World Cup and so one might have assumed it would
have had the greatest presence at the (27) ___________
Sometimes, however, sponsoring doesn't (28___________the company much good. Other times, the
sponsors' advertising campaigns are very original. Nike has claimed that if sponsors really want to
support athletes, they can't turn up only for the photo opportunities and the media events and smile and
(29) ___________for the cameras. They have to accept the whole package with its spitting, swearing,
sweating and blistering-breaking. They just have to get used to it.
Question 25: A. viewed B. attended C. remarked D. witnessed
Question 26: A. contested B. strove C. competed D. struggled
Question 27: A. set B. tournament C. match D. round
Question 28: A. do B. carry C. perform D. make
Question 29: A. pose B. stand C. model D. look
Question 25: A. viewed B. attended C. remarked D. witnessed
Question 26: A. contested B. strove C. competed D. struggled
Question 27: A. set B. tournament C. match D. round
Question 28: A. do B. carry C. perform D. make
Question 29: A. pose B. stand C. model D. look
