+ \(\left(a-b\right)^2+\left(b-c\right)^2+\left(c-a\right)^2\ge0\forall a,b,c\)
\(\Rightarrow a^2-2ab+b^2+b^2-2bc+c^2+c^2-2ca+a^2\ge0\)
\(\Rightarrow2\left(a^2+b^2+c^2\right)\ge2\left(ab+bc+ca\right)\)
\(\Rightarrow a^2+b^2+c^2\ge ab+bc+ca\)
\(\Rightarrow\left(a+b+c\right)^2\ge3\left(ab+bc+ca\right)\)
\(\Rightarrow ab+b+ca\le\frac{\left(a+b+c\right)^2}{3}=\frac{1}{3}\)
\(\Rightarrow ab+bc+ca< \frac{1}{2}\)