\(\Leftrightarrow\left|\left(x-1\right)\left(3x+1\right)\right|< \left|x\left(x-1\right)\right|\)
\(\Leftrightarrow\left(x-1\right)^2\left(3x+1\right)^2< x^2\left(x-1\right)^2\)
\(\Leftrightarrow\left(3x+1\right)^2< x^2\) (\(x\ne1\))
\(\Leftrightarrow\left(3x+1\right)^2-x^2< 0\)
\(\Leftrightarrow\left(2x+1\right)\left(4x+1\right)< 0\)
\(\Rightarrow-\frac{1}{2}< x< -\frac{1}{4}\)