a) \(\frac{a}{b}=\frac{c}{d}\Rightarrow\frac{a}{c}=\frac{b}{d}\Rightarrow\frac{ab}{cd}=\frac{a.a}{c.c}=\frac{b.b}{c.d}=\frac{a^2-b^2}{c^2-d^2}\)
b) \(\frac{a}{b}=\frac{c}{d}\Rightarrow\frac{a}{c}=\frac{b}{d}=\frac{a-b}{c-d}\Rightarrow\frac{ab}{cd}=\frac{a}{c}.\frac{b}{d}=\frac{a-b}{c-d}.\frac{a-b}{c-d}=\frac{\left(a-b\right)^2}{\left(c-d\right)^2}\)