\(\left(a+b+c+d\right)\left(a-b-c+d\right)=\left(a-b+c-d\right)\left(a+b-c-d\right)\)
\(\Rightarrow\left[\left(a+d\right)+\left(b+c\right)\right]\left[\left(a+d\right)-\left(b+c\right)\right]-\left[\left(a-d\right)-\left(b-c\right)\right]\left[\left(a-d\right)+\left(b-c\right)\right]=0\)
\(\Rightarrow\left(a+d\right)^2-\left(b+c\right)^2-\left(a-d\right)^2+\left(b-c\right)^2=0\)
\(\Rightarrow a^2+d^2+2ad-b^2-c^2-2bc-a^2-d^2+2ad+b^2+c^2-2bc\)
\(\Rightarrow4ad-4bc\)
\(\Rightarrow ad=bc\Rightarrow\frac{a}{c}=\frac{b}{d}\)