Read the following passage and mark the letter A, B, C or D on your answer sheet to indicate the correct answer to each of the questions

             A survey is a study, generally in the form of an interview or a questionnaire, that provides information concerning how people think and act. In the United States, the best-known surveys are the Gallup and the Harris poll. As anyone who watches the news during presidential campaigns knows, these polls have become an important part of political life in the United States.

             North American are familiar with many “person on the street” interviews on local television news shows. While such interviews can be highly entertaining, they are not necessarily an accurate indication of public opinion. First, they reflect the opinions of only those people who appear at a certain location. Thus, such samples can be biased in favor of commuters, middle-class shoppers, or factory workers, depending on which area the news people select. Second, television interviews tend to attract outgoing people who are willing to appear on the air, while they frighten away others who may feel intimidated by a camera. A survey must be based on a precise, representative sampling if it is to genuinely reflect a broad range of the population.

             In preparing to conduct a survey, sociologists must exercise great care in the wording of questions. An effect survey question must be simple and clear enough for people to understand it. I must also be specific enough so that there are no problems in interpreting the results. Even questions that are less structured must be carefully phrased in order to elicit the type of information desired. Surveys can be indispensable sources of information, but only if the sampling is done properly and the questions are worded accurately.

             There are two main forms of surveys: the interview and the questionnaire. Each of these forms of survey research has its advantages. An interviewer can obtain a high response rate because people find it more difficult to turn down a personal request for an interview than to throw away a written questionnaire. In addition, an interview can go beyond written questions and probe for a subject’s underlying feelings and reasons. However, questionnaires have the advantage of being cheaper and more consistent.

The word “precise” in line 10 is closest in meaning to

A. planned

B. rational

C. required

D. accurate

Read the following passage and mark the letter A, B, C or D on your answer sheet to indicate the correct answer to each of the questions

             A survey is a study, generally in the form of an interview or a questionnaire, that provides information concerning how people think and act. In the United States, the best-known surveys are the Gallup and the Harris poll. As anyone who watches the news during presidential campaigns knows, these polls have become an important part of political life in the United States.

             North American are familiar with many “person on the street” interviews on local television news shows. While such interviews can be highly entertaining, they are not necessarily an accurate indication of public opinion. First, they reflect the opinions of only those people who appear at a certain location. Thus, such samples can be biased in favor of commuters, middle-class shoppers, or factory workers, depending on which area the news people select. Second, television interviews tend to attract outgoing people who are willing to appear on the air, while they frighten away others who may feel intimidated by a camera. A survey must be based on a precise, representative sampling if it is to genuinely reflect a broad range of the population.

             In preparing to conduct a survey, sociologists must exercise great care in the wording of questions. An effect survey question must be simple and clear enough for people to understand it. I must also be specific enough so that there are no problems in interpreting the results. Even questions that are less structured must be carefully phrased in order to elicit the type of information desired. Surveys can be indispensable sources of information, but only if the sampling is done properly and the questions are worded accurately.

             There are two main forms of surveys: the interview and the questionnaire. Each of these forms of survey research has its advantages. An interviewer can obtain a high response rate because people find it more difficult to turn down a personal request for an interview than to throw away a written questionnaire. In addition, an interview can go beyond written questions and probe for a subject’s underlying feelings and reasons. However, questionnaires have the advantage of being cheaper and more consistent.

It can be inferred from the passage that one reason that sociologists may become frustrated with questionnaire is that

A. respondents often do not complete and return questionnaires

B. questionnaires are often difficult to read

C. questionnaires are expensive and difficult to distribute

D. respondents are too eager to supplement questions with their own opinions

Read the following passage and mark the letter A, B, C or D on your answer sheet to indicate the correct answer to each of the questions

             A survey is a study, generally in the form of an interview or a questionnaire, that provides information concerning how people think and act. In the United States, the best-known surveys are the Gallup and the Harris poll. As anyone who watches the news during presidential campaigns knows, these polls have become an important part of political life in the United States.

             North American are familiar with many “person on the street” interviews on local television news shows. While such interviews can be highly entertaining, they are not necessarily an accurate indication of public opinion. First, they reflect the opinions of only those people who appear at a certain location. Thus, such samples can be biased in favor of commuters, middle-class shoppers, or factory workers, depending on which area the news people select. Second, television interviews tend to attract outgoing people who are willing to appear on the air, while they frighten away others who may feel intimidated by a camera. A survey must be based on a precise, representative sampling if it is to genuinely reflect a broad range of the population.

             In preparing to conduct a survey, sociologists must exercise great care in the wording of questions. An effect survey question must be simple and clear enough for people to understand it. I must also be specific enough so that there are no problems in interpreting the results. Even questions that are less structured must be carefully phrased in order to elicit the type of information desired. Surveys can be indispensable sources of information, but only if the sampling is done properly and the questions are worded accurately.

             There are two main forms of surveys: the interview and the questionnaire. Each of these forms of survey research has its advantages. An interviewer can obtain a high response rate because people find it more difficult to turn down a personal request for an interview than to throw away a written questionnaire. In addition, an interview can go beyond written questions and probe for a subject’s underlying feelings and reasons. However, questionnaires have the advantage of being cheaper and more consistent.

According to paragraph 3, which of the following is most important for an effective survey?

A. a high number of respondents

B. Carefully worded questions

C. An interviewer’s ability to measure respondents’ feelings

D. A sociologist who is able to interpret the results

Frist impression

When we meet a stranger, we create an idea of that person in our mind. We call it first impression.

How do we create first impression of people. Most of time, we see what the person looks like, We look at the person’s physical appearance, such as eyes, hair and height.

A writer, Malcolm Gladwell, did a survey of the leaders of big companies in the United States. He found that a lot of them were tall men. Gladwell says that we choose taller people to be our leaders without knowing it. This is because tall people feel like leaders to us. But not everyone agrees. We don’t always make important decisions based only on out first impression.

Giving people a good impression can be important, like in a job interview. But first impressions are not always true. We often change how we feel about people when we know them better.

Read the following passage and mark the letter A, B, C or D on your answer sheet to indicate the correct answer to each of the questions

             A survey is a study, generally in the form of an interview or a questionnaire, that provides information concerning how people think and act. In the United States, the best-known surveys are the Gallup and the Harris poll. As anyone who watches the news during presidential campaigns knows, these polls have become an important part of political life in the United States.

             North American are familiar with many “person on the street” interviews on local television news shows. While such interviews can be highly entertaining, they are not necessarily an accurate indication of public opinion. First, they reflect the opinions of only those people who appear at a certain location. Thus, such samples can be biased in favor of commuters, middle-class shoppers, or factory workers, depending on which area the news people select. Second, television interviews tend to attract outgoing people who are willing to appear on the air, while they frighten away others who may feel intimidated by a camera. A survey must be based on a precise, representative sampling if it is to genuinely reflect a broad range of the population.

             In preparing to conduct a survey, sociologists must exercise great care in the wording of questions. An effect survey question must be simple and clear enough for people to understand it. I must also be specific enough so that there are no problems in interpreting the results. Even questions that are less structured must be carefully phrased in order to elicit the type of information desired. Surveys can be indispensable sources of information, but only if the sampling is done properly and the questions are worded accurately.

             There are two main forms of surveys: the interview and the questionnaire. Each of these forms of survey research has its advantages. An interviewer can obtain a high response rate because people find it more difficult to turn down a personal request for an interview than to throw away a written questionnaire. In addition, an interview can go beyond written questions and probe for a subject’s underlying feelings and reasons. However, questionnaires have the advantage of being cheaper and more consistent.

According to the passage, one advantage of live interviews over questionnaires is that live interviews

A. cost less

B. can produce more information

C. are easier to interpret

D. minimize the influence of the researcher

Read the following passage and mark the letter A, B, C or D on your answer sheet to indicate the correct answer to each of the questions

             A survey is a study, generally in the form of an interview or a questionnaire, that provides information concerning how people think and act. In the United States, the best-known surveys are the Gallup and the Harris poll. As anyone who watches the news during presidential campaigns knows, these polls have become an important part of political life in the United States.

             North American are familiar with many “person on the street” interviews on local television news shows. While such interviews can be highly entertaining, they are not necessarily an accurate indication of public opinion. First, they reflect the opinions of only those people who appear at a certain location. Thus, such samples can be biased in favor of commuters, middle-class shoppers, or factory workers, depending on which area the news people select. Second, television interviews tend to attract outgoing people who are willing to appear on the air, while they frighten away others who may feel intimidated by a camera. A survey must be based on a precise, representative sampling if it is to genuinely reflect a broad range of the population.

             In preparing to conduct a survey, sociologists must exercise great care in the wording of questions. An effect survey question must be simple and clear enough for people to understand it. I must also be specific enough so that there are no problems in interpreting the results. Even questions that are less structured must be carefully phrased in order to elicit the type of information desired. Surveys can be indispensable sources of information, but only if the sampling is done properly and the questions are worded accurately.

             There are two main forms of surveys: the interview and the questionnaire. Each of these forms of survey research has its advantages. An interviewer can obtain a high response rate because people find it more difficult to turn down a personal request for an interview than to throw away a written questionnaire. In addition, an interview can go beyond written questions and probe for a subject’s underlying feelings and reasons. However, questionnaires have the advantage of being cheaper and more consistent.

According to the passage, the main disadvantage of the person-on-the-street interviews is that they

A. are not based on a representative sampling

B. are used only on television

C. are not carefully worked

D. reflect political opinions