Our city has some fashionable shops, but they are not very (afford)
\(\Rightarrow\) afordable
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TEST 4
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Complete each blank ò the following sentences with ONE suitable word.1. Every house in Da Nang há a fronyard and a .........2. One think I dont like about the city is that the air is .......... because ò the smork from factories.3.The weather in Hue is hotter than ........ in Ha Noi. 4. The street in Ho Chi Minh City are busy and crowded ............ a lot of motobikes. 5. .......... leftand take the second ...... on your left. Go straight and its in ...... of you.6. The houses, shops, and pagod...
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Complete each blank ò the following sentences with ONE suitable word.
1. Every house in Da Nang há a fronyard and a .........
2. One think I don't like about the city is that the air is .......... because ò the smork from factories.
3.The weather in Hue is hotter than ........ in Ha Noi.
4. The street in Ho Chi Minh City are busy and crowded ............ a lot of motobikes.
5. .......... leftand take the second ...... on your left. Go straight and it's in ...... of you.
6. The houses, shops, and pagodas in Hoi An are older than ....... other cities in Viet Nam.
7. It is very .......... that your live near your school.
8. Hoi An is a .......... city with a lot of old houses, shops, buildings and theatres, ect.
9. Can you tell us the .......... to " Chua Cau ", please ?
10. There is a .......... of King Ly Thai To in a small park near Hoan Kiem Lake in Ha Noi.
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The perception of today’s youngsters as media-savvy cynics could hardly be further from the truth. Instead, this
generation of keen consumers may turn witty advertising into an endangered species. Julia Day reports
The youth of today are cynical, media-savvy, seen it all, done it all, wouldn’t-be-seen-dead-in-the-T-shirt types
who appreciate only the most achingly trendy adverts, TV shows and magazines, right? Wrong: that was so last generation.
Today’s youngsters don’t “get” cl...
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Giúp mình nhé
The perception of today’s youngsters as media-savvy cynics could hardly be further from the truth. Instead, this
generation of keen consumers may turn witty advertising into an endangered species. Julia Day reports
The youth of today are cynical, media-savvy, seen it all, done it all, wouldn’t-be-seen-dead-in-the-T-shirt types
who appreciate only the most achingly trendy adverts, TV shows and magazines, right? Wrong: that was so last generation.
Today’s youngsters don’t “get” clever ads, are not in the least suspicious of commercials ercials, don’t know the difference between newspapers’ political stances, or TV channels, and they don’t mind admitting it. In short, they are not half as media, marketing and advertising literate as we might have thought, according to new research
commissioned by five media groups – Guardian Newspapers, Channel 4, Carlton Screen Advertising, media buying
agency OMD, and Emap Advertising.
As a result media companies and advertisers are going back to basics to arouse the interest of 15- to 24-year-olds with instant impact messages, plain product pictures, bigger posters, annoying jingles, celebrity endorsements and repetitive ads. Today’s youth are a far cry from today’s thirtysomethings who grew up as commercially-naive kids weaned on the cold war, no national commercial radio, three national TV stations, grant-funded higher education, sponsorship-free Glastonbury festivals and regular strikes and student protests.
Now a lifetime of MTV, the internet, dawn-till-dusk advertising and PlayStation gaming has created a generation
so used to being bombarded with fast-turnover information, they filter it instantly without paying much attention to its meaning. This is a generation of “thoroughbred consumers” says Stuart Armon, managing director of 2cv: research, the company that conducted the so-called Roar research into the media habits of the nation’s youth. “Previous generations were suspicious of advertising, they might have liked ads, but they wouldn’t necessarily buy the product. But this generation has been consuming since they were born. They don’t see any reason to be suspicious,” says Armon.
One young panellist in the focus group research embodied this attitude: “If the advert is good, you think their
product will be good because the more they can spend on advertising, the more money they are obviously getting for
their product.” Armon says the trend has become more pronounced over the seven years that the continuous tracking
study has been running, but has reached a peak in the latest round of interviews with 600 youngsters.
“Advertising is accepted and expected. Young people don’t see anything wrong in being sold to and think that if a product is in a TV ad, it must be good. It’s a myth that they are interested in clever ads – they are not willing to decipher complicated mmessages, they want simple ones.” Many panellists dramatically illustrated this point by revealing they thought Budweiser’s “Real American Heroes” ad, ironically celebrating “Mr foot-long hot dog inventor”, was an ad for hot dogs rather than beer, even though the ad might not be aimed at them.
However, many loved Heineken’s ironic ad featuring Paul Daniels singing Close to You, purely because it made
them laugh. “They are looking for an instant message. If it’s not there, they don’t take any notice. And they literally,
and naively, believe celebrities in ads really use the products they are advertising,” says Armon. A girl panellist from Birmingham commented: “In some of the Nike ads they’ve got all these well-known footballers. You think, ‘Oh my God, they’ve got everybody famous there.’ You think it must be good if they want it.”
The youngsters only read newspapers for the celebrity gossip and sport, rather than news, and couldn’t distinguish between papers’ political stances. They also failed to distinguish between TV channels – they access TV through programmes, not channels, for example watching Sky because The Simpsons is on, not because it’s Sky.
The results of the research deeply worry Sid McGrath, planner at the ad agency that made the infamous “You’ve
been Tango’ed” ads, HHCL and Partners. But they do not surprise him. “My worry is that the youth of today are not
being called upon to flex their intellectual muscles enough,” he says.
“There is instant gratification everywhere – in food it’s Pot Noodles or vending machines, even their pop icons are one-dimensional figures delivered on a plate. Young people are living vicariously through other people’s lives and are not asking for much at the moment. A lot of stimulation is ‘lean back’ – it doesn’t require as much involvement as it used to.”
He says advertising is changing as a result: “Lots of the most popular ads at the moment are happy, clappy, fun.
Easy to digest. They’ve got notice or inclination to decode ads.” One reason behind the shift, McGrath believes, is that young people want relief from the traumas of real life: “Advertising is becoming the opium of the masses rather
than the educator.”
16. Research shows that, compared with the previous generation, young people today are _____.
A. less perceptive B. more sensitive C. more worldly-wise D. better informed
17. In paragraph 3, the word ‘stances’ is closest in meaning to which of the following?
A. attitudes B. situations C. functions D. places
18. According to new research by five media groups, today’s youngsters are _____.
A. able to understand the language of advertising
B. unable to ‘read’ the messages in the many forms of advertising
C. bright enough to do some research before buying something
D. a bit wary of adverts
19. Advertisements aimed at the present young generation _____.
A. are using a variety of new techniques B. are technologically sophisticated
C. are making use of old techniques D. are becoming more subtle
20. It can be inferred that celebrity endorsements are advertisements _____.
A. that show viewers how to become famous
B. that famous people like watching
C. where famous people say they use and like certain products
D. where viewers are invited to take part in a phone-in progra e
21. Young people seem to believe that costly advertising _____.
A. makes no difference to the popularity of the product B. is the mark of a good quality product
C. means the product is probably overpriced D. does not inspire customer confidence
22. According to Stuart Armon, youngsters today pay more attention to an advert _____.
A. if its message is i ediately obvious B. if it is on their favorite TV channel
C. if it gives them something to think about D. if it has a witty element
23. Sid McGrath is concerned that young people these days _____.
A. are encouraged to eat too much B. are given too many choices
C. are not required to drink D. do not get enough exercise
24. The author uses the phrase ‘living vicariously’ in the penultimate paragraph to mean that young people _____.
A. want to become more sophisticated than other people
B. do not imitate people around the
C. do not rely on their own feeling or senses to understand the world around the
D. want to be independent of other people
25. According to McGrath, many advertisements today are adapting to satisfy youngsters’ desire to _____.
A. understand their problems B. see the funny side of their problems
C. forget their problems D. find solutions to their problems
England is not a large country. No town in England is very far from the sea, and many English families spend their summer holidays at the seaside. There are no high mountains in England, no very long rivers and very large forests.
There are many towns in England. No town is very far from another. The English countryside between the towns is like a carpets of many colors. In Spring and summer, the fields, meadows and forests are light green or dark green, and the gardens are green , red, blue, y...
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England is not a large country. No town in England is very far from the sea, and many English families spend their summer holidays at the seaside. There are no high mountains in England, no very long rivers and very large forests.
There are many towns in England. No town is very far from another. The English countryside between the towns is like a carpets of many colors. In Spring and summer, the fields, meadows and forests are light green or dark green, and the gardens are green , red, blue, yellow and white with flowers.
1. Are all town is England very near the sea ?
A.Yes, they are B.No,they aren't C.Yes, it is D.No, it isn't
2 Where is like a carpet of many colors ?
A.The English forests B.The English countryside C.The English city D The Englissh seaside
3.Where do many English families spend their summer holiday ?
A.In the mountain B . I the rivers C.In the forests D.At the seaside
4. When are the field , meadow and forests light green or dark green ?
A.In Spring and Autumn B.In Summer and winter C In Sumer and Spring D.In Spring and Winter
Giải nhanh giúp mk mai mk nộp mất r m.n
Complete the sentences. Write the adjectives in brackets correctly.
1/ A weekend for two in Paris or Venice? How ___________! (amcitnor)
2/ This book has everything: love, war, life and death. Its _____________! (iticgenx)
3/ I like watching documentary films. Theyre usually very ____________. (retgnitseni)
4 /Look at the bride in her wedding dress! Shes ___________! (fitluueab)
5 /Fancy dress parties? I love them! Theyre really _________. (nuf)
6 /There are lots of things to see and do th...
Đọc tiếp
Complete the sentences. Write the adjectives in brackets correctly.
1/ A weekend for two in Paris or Venice? How ___________! (amcitnor)
2/ This book has everything: love, war, life and death. It's _____________! (iticgenx)
3/ I like watching documentary films. They're usually very ____________. (retgnitseni)
4 /Look at the bride in her wedding dress! She's ___________! (fitluueab)
5 /Fancy dress parties? I love them! They're really _________. (nuf)
6 /There are lots of things to see and do there. It's an ____________ place! (maziagn)
7 /Not many people get married underwater! I think that's very ___________. (lasnuuu)
Giúp mình bài này với ạ. Mình đang cần gấp lắm. Thanks nhiều ạ.
Tìm lỗi sai và sửa lại
1, I found difficult to move to the city to live because it is too noisy and polluted there.
2, Are you ready with the competition this year?
3, I dont come back home very often because the fee for the journey is so high.
4, My brother is going to the college to study this year, so I wont meet him very often.
5, she bought a LG camera because she needs it for her job.
6, The damages to my hou...
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Giúp mình bài này với ạ. Mình đang cần gấp lắm. Thanks nhiều ạ.
Tìm lỗi sai và sửa lại
1, I found difficult to move to the city to live because it is too noisy and polluted there.
2, Are you ready with the competition this year?
3, I don't come back home very often because the fee for the journey is so high.
4, My brother is going to the college to study this year, so I won't meet him very often.
5, she bought a LG camera because she needs it for her job.
6, The damages to my house after the storm is not very bad although it was a strong one.
7, In my opinion I think you should change your eating habit.
8, Some parents think that their children need more physical activities, but other don't.
9, You aren't doing the exercise like I told you yesterday.
Read the following passage anh mark the letter A,B,C or D on your answer sheet to indicate the correct word or phrase that best fits blank.
In the United States and Canada, it is very important to (1)_____ a person directly in eyes when you are having a conversation with him or her. If you look down or to the side when the (2)_____ person is talking ,that person will think that you are not interestd in what he or she is saying .This, of couse, is not polite. If you lok down or to the side when...
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Read the following passage anh mark the letter A,B,C or D on your answer sheet to indicate the correct word or phrase that best fits blank.
In the United States and Canada, it is very important to (1)_____ a person directly in eyes when you are having a conversation with him or her. If you look down or to the side when the (2)_____ person is talking ,that person will think that you are not interestd in what he or she is saying .This, of couse, is not polite. If you lok down or to the side when you are talking, it (3)_____ that you are not honest. However ,people who are speaking will sometimes look away for (4)____ seconds when they are thinking or trying to find the right word. But they always turn immediately back to look the listener directly in the eyes. These social rule are (5)____ for two men, two women, a man and a woman, or an adult and a child.
1. A.look B. get C. talk D. notice
2. A. other B. others C. another D. one
3. A. seem B. come C. turn D. Become
4. A. a little B. a few C. few D. little
5. A.such as B.likely C. the same D. like
Một tick cho bạn làm bài.
giúp mình bài này gấp (3h chiều nay học rồi)
Chia ở dạng chủ động và bị động
adventurists are beginning to discover Caminilea, and the island is hard at work getting ready to welcome more visitors. A new airport (1)..........(build) last year, and at the moment, hotels (2)......... (construct) along the southern beaches. A new road (3) ............ (finish) next year so visitors will be able to reach the northern region. Five years ago, very little (4)......... (know) about
Campinilea; but l...
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giúp mình bài này gấp (3h chiều nay học rồi)
Chia ở dạng chủ động và bị động
adventurists are beginning to discover Caminilea, and the island is hard at work getting ready to welcome more visitors. A new airport (1)..........(build) last year, and at the moment, hotels (2)......... (construct) along the southern beaches. A new road (3) ............ (finish) next year so visitors will be able to reach the northern region. Five years ago, very little (4)......... (know) about
Campinilea; but last year, three books (5) ........... (write) about the island, and several books (6) ..............(publish). At the moment, these books (7) ........ (translate) into different languages. English (8) ........ (teach) is schools so many Campinileans know s little English, but not many other foreign (9) ........ (speak).
Tourism has brought many changes to this small island, and people are afraid that it will have a negative effect on the traditional customs and culture of the people. For example, last month in the capital, several young Campinileans (10) .......... (arrest) for being drunk publish, and some tourist (11) ........ (rob) near the beach. However, if you leave the tourist areas and go up to the mountains, you will find that life is still the same as it was hundreds of years ago. For exmple, since the sixteenth century, the same tribal dances (12) ......... (perform) to the celebrate the Campinilean new years, and the same type of food (13)............ (serve). For centuries, visitor (14)......... (invite) to join Campinileans in the celebration of festivals, and you will find traditional Campinilean hospitality in these regions has not changed at all.
35. the destruction / shouldn’t / Fossil Fuel / as they cause / our natural resources. / of / be used
36. a picnic lunch./ kindly / has / us / Ms. Thanh/ with / provided
35. Fossil fuel
36. Ms. Thanh
I. Circle the best option A, B, C or D to complete each sentence.
1. Easter is a joyful festival _________ comes in early spring.
A. who B. where C. whom D. which
2. They were having dinner _________ I arrived.
A. what B. when C. while D. how
3. John is proud _________ his father and loves him so much.
A. about B. for C. of D. in
4. Mrs. Hoa is generous to the poor _________ she is not rich....
Đọc tiếp
I. Circle the best option A, B, C or D to complete each sentence.\
1. Easter is a joyful festival _________ comes in early spring.
A. who B. where C. whom D. which
2. They were having dinner _________ I arrived.
A. what B. when C. while D. how
3. John is proud _________ his father and loves him so much.
A. about B. for C. of D. in
4. Mrs. Hoa is generous to the poor _________ she is not rich.
A. even though B. as C. however D. so
5. My shoes are dirty. I'd better take them _________ before I come in.
A. away B. up C. on D. off
II. Write the correct form of the verb in each bracket.
1. My class ________ (visit) Uncle Ho's mausoleum last weekend.........................
2. We ________ (not meet) our classmates since we left school.........................
3. If we don't try to control pollution, it ________ (be) too late.........................
4. My father _______ (leave) Hanoi for Ho Chi Minh City two days ago.........................
5. Every day, my sister walks to school, but today she _________ (go) by bike.........................
III. Give the correct form of the words given in brackets.
1. Tet or Lunar New Year holiday is the most important _______ for Vietnamese people. (CELEBRATE)........................
2. Follow the instructions on the back of the packet ________. (CARE)........................
3. Tsunamis, earthquakes and typhoons are ________ disasters. (NATURE)........................
4. ________, the meat associated with Easter is lamb. (TRADITION)........................