Each and (0)………every…………day we see hundreds of advertising images. (1)…………..other of image confronts us (2)………………….anything like the same frequency. Never in history (3)…………….there been such a concentration of visual messages. The brain cannot help (4)…………..take these messages in, and for a moment they stimulate the imagination (5)……………virtue of their appeal to memory or expectation.
Advertising is usually justified as a competitive medium of benefit (6)……………….the public and efficient manufactures. (7)…………………it may be true that, in advertising, one particular brand competes against another, it is also just (8)……………….true that such publicity images confirm and enhance others. That there are choices to be made (9)…………….without saying but, ultimately, advertising as a system makes a single proposal- namely (10)……………..we transform ourselves, or our lives, by buying something more. We are led to believe that, by (11)…………..doing, we will in (12)………….way or another become richer- but in fact we will become poor, (13)…………………….spent our money.
Advertising shows us people who have apparently been transformed into a new state and are, as a result, enviable. The state of being envied is (14)……………….constitutes glamour. And advertising is in the business (15)……………..manufacturing glamour.
