Look at the title. “Cause Marketing’ refers to the partnership between __________.
a. two businesses b. two charities c. a business and a charity
Look at the title. “Cause Marketing’ refers to the partnership between __________.
a. two businesses b. two charities c. a business and a charity
Skim the reading. Match the campaigns to their descriptions.
1. Eatiply | a. Reverse marketing in action. |
2. Don’t Buy This | b. Do a good deed for a total stranger. |
3. Pay It Forward | c. Have a meal and help others. |
Discuss. What are the benefits of cause marketing?