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Câu trả lời:

You’ve found the client, you’ve discussed the project in detail, and now’s your chance to make some money!

I’ve shared how to find clients without having to chase after them, how to start each project off on the right foot with a questionnaire, and now comes arguably one of the most important steps in the process – creating a proposal.

Exclusive Bonus: Download My Proposal Template and Start Landing More Clients Today.

The thought of creating a proposal for your clients is intimidating, especially if you’re just starting out and have never written one before.

Hopefully by the end of this post you’ll feel confident in creating your own proposals, and you can start winning more clients.

What’s so effective about writing proposals?

The main reason why you need to be creating proposals is it clarifies and establishes the roles and goals of the project.

At this point in your process, you’re now formalizing what you’ve learned about the client: you’re taking the questionnaire as well as any discussions you’ve had and uncovering the real work behind what’s needed.

Not only will a proposal shed light on what’s important for the project, but it’s extremely valuable to the client.

The proposal acts as a roadmap, and to someone that might be unfamiliar with working with a freelancer, this can help them better understand what this type of work entails and what it’s going to cost.

It’s your job as the freelancer to familiarize the client with what you do, what they should expect from working with you, and you must communicate this effectively.

How to write your first freelance proposal

How much time does it take to create a proposal?

Proposals take time to put together, so plan on setting aside an hour or two for every project you decide to move forward with.

If this is your first time writing a proposal, then set aside several hours.

The proposals you create for your clients is the barrier between landing the project and getting paid. Don’t underestimate the amount of effort you should be putting into this.

It’s better to have quality over quantity in this case. Your proposal doesn’t have to be very long. One page is enough if you can fit the crucial information on there.

Also, plan on making revisions. You won’t nail the proposal on the first draft every time.

Writing a compelling proposal that wins the client

Nobody likes receiving a templated letter or especially a non-recipient specific email. For example, DON’T DO THIS:

Dear Sir,

We are writing to confirm the process of which we will provide design services to your company…

If it were me receiving this type of message, I’d immediately delete it. It’s cold and impersonal.

You’re not a robot. And if you’re one person, don’t inflate your business and use pronouns like “we, use, or our.” There’s no value in trying to be perceived as a team of people if that’s not the truth.

When you go to write your proposals, spend the time to research your clients and their industry to better understand them. This will help tremendously in writing a proposal that speaks to the client.

Develop a baseline curiosity for the client and their business. And if possible, use their language. If they throw out any acronyms, don’t be afraid to use them back.

It’s very important you be genuine and show your point of view with the research you’ve done. Do this, and you’re investing in professionalism, and it’ll be the reason why you’ll land more client work.

Here’s how you DON’T write persuasively:

The proposed logo redesign will enhance the existing brand. I will map this work to your company values and work with you to ensure success.

That doesn’t sound terrible, but it looks so “insert company name here.”

It’s cold and generic. This doesn’t convey care or interest.

Instead, write like this:

The proposed logo redesign should reflect a funky, fun, and approachable company that strives to convey brand values of trust, quality, and play.

This type of wording pulls keywords that the client themselves used in their questionnaire, and this conveys the type of image they’re looking for. This shows you understand what they’re in need of and that you have a direction for the project that matches their own vision of it.

Once you have your proposal written out, have someone else it look over to check readability and grammar.

What makes an effective proposal that lands you more work?

Now that you know what to expect and how to approach writing your first proposal, let’s dive into the specifics of what content to include.

Content should be your focus. A proposal is a very basic document that should be simple in layout and easily read.

Stick to your brand, but no more than your logo and primary colors. You’re not trying to impress the client with your design skills at this point, rather, impress them with your professionalism.

Clients don’t like to waste time reading – no one does – so don’t write your proposal to be more than 1–2 pages.

Here’s a breakdown of what must be included in your proposals:

Project info: your name, client’s name, contact info, project title, and date Goals: what’s the client looking for and how are you going to deliver on their needs? This is your chance to demonstrate a solid understanding of what your client needs. Use this to describe how you’ll deliver a solution. Regurgitate and even quote words your client used in the questionnaire and preliminary discussions. If you’re doing a website design or large project, then breakdown the features and solutions using bullet points to make it more digestible. Timeline: how long will the project take to deliver? Include “phases” and relevant milestone dates if it applies. Also include specific deliverables and when to expect them (e.g. website wireframes after Phase 1 or logo variations upon completion.) Cost: decide how much you’ll be paid and how you’ll be paid (How To Invoice Freelance Clients and Get Paid Online) State your price and/or price per deliverable (e.g. $XXX per t-shirt design) Next Steps: what does the client need to do so the project can move forward? E.g. acceptance of the proposal, sign contract, and down payment. Optional: you could include the contract/terms within the proposal itself. This way, the client can sign for it all at once – saving you both time.

When you’re creating your first proposal, this will act as a template and boilerplate for those to follow. This template will live to adapt to you and the client’s needs, and will greatly reduce the time spent creating them.

Exclusive Bonus: Download My Proposal Template and Start Landing More Clients Today.

How to deliver your proposal to the client

Now comes the intimidating part—sending the proposal to the client.

Will they agree with the established project goals?

Will they approve the estimated cost for the work?

If you’ve played all your cards right and followed the tips in this post, then you shouldn’t have any major concerns. You did your job in understanding the client’s needs, and you’re delivering them with the professional solution to get the job done.

In the end, the client either values your solution enough to pay for it, or not.

Here’s an example of how you could email the proposal to your client:

Hello [Client],

I’m excited to share with you the proposal for the [project name] logo redesign. [Reiterate the client’s goals and your plans/ideas to delivering on them. This will vary on every project. What’s important is that you again convey your understanding of what they’re looking for.]

I’m truly excited to be working with you on your new logo redesign.

I look forward to your response.

All the best,

But, what happens if you don’t hear back? Here’s how you can follow up:

Hello [Client],

I hope all has been well. Just wanted to follow up on the proposal I sent over [last week] and see if you had any questions or needed clarification on anything?

All the best,

It’s your job as the freelancer to be professional and on top of everything.

If the client doesn’t respond right away, give them some leeway. We’re all busy, so don’t fret. Just keep the conversation going.

Depending on the client and the number of people they have to run the proposal by, they could move really fast or really slow.

Winning & Losing the project — What happens next?

As soon as the client gives the approval on the proposal, your next steps are to execute the contract and down payment.

Following those tasks or even in the meantime while waiting on the client’s response, you can can start organizing the project kick-off! (Set up the client folder on your computer, compile necessary documents, references, and schedule the time to do the work.)

What happens if the client declines your proposal?

The worst thing that happens is you don’t land the project and life goes on.

Unless the client replied with additional questions or a renegotiation, then the project ends there. Simple as that – no harm done.

There are plenty of clients out there. Learn from the experience and move on. Thank the client for the opportunity and leave the door open for future opportunities if you’d like.

Here’s a sample email for responding to lost projects:

Hello [Client],

Just wanted to say thank you again for the opportunity to work with you on [project]. I’m sorry to hear we won’t be working together on this, but I’ll be cheering you on from the sideline.

I do hope you’ll keep me in mind for any future opportunities. I just love your [business type/product] and would be thrilled to help you out on any key brand initiatives.

All the best,

After you start using proposals, you’ll never go back

No one enjoys writing proposals, but it’s a necessity to landing more work.

As soon as you give proposals a try, invest in professionalism, and land your first project with one, you’ll wonder why you didn’t start sooner.

Before I started using proposals, I thought working from the backlog of my email was enough. But conversations got mixed up, goals were never established and agreed upon, and I missed out on a lot of opportunities because of it.

The clients I work with now appreciate the clear process I have in place. It puts their mind at ease and gives them complete trust in working with me.

It’s easy to get hung up, so use the example content above and create your first proposal!

Even if you don’t have a project to propose, create the template and boilerplate content so when a project does come around, you can easily and quickly put it to use.

Exclusive Bonus: Download My Proposal Template and Start Landing More Clients Today.

Do you create proposals for your projects? Why or why not?

Whatever questions you have on creating proposals, please leave a comment below and I’ll do my best to help.

Câu trả lời:

Being one of the most prominent tourism destinations of Vietnam, Halong Bay fascinates visitors because of not only its heavenly natural beauty, but also its value in geology, history and archeology. Let’s join us on the trip to discover this uniquely treasurable water area.

Halong Bay - a historically long-standing wonder

Being one of the most prominent tourism destinations of Vietnam, Halong Bay fascinates visitors because of not only its heavenly natural beauty, but also its value in geology, history and archeology. Let’s join us on the trip to discover this uniquely treasurable water area.

Halong Bay in ancient time

The beauty of Ha Long Bay is a perfect combination of emerald water with mysterious caves and grottoes; however, not many of us know about Halong Bay as a cradle of prehistoric people who initially contributed to create Halong Bay’s culture nowadays.

In 1937, Anderson - a Swedish archaeologist, together with two French sisters, journeyed for months through the sea of Halong Bay. After days of climbing mountains, exploring caves and coastline, they had found many stone artifacts; including axes, grinding tables, sewing needles, and even jewelry! The culture that created these remnants had been called “Ngoc Vung Culture”, which is believed to exist at the end of the New Stone Age. Later, more archeological sites such as Dong Mang, Xich Tho, or Soi Nhu, which might be hundreds of square kilometers, were also discovered as a result of excavations.

Throughout its development, Halong Bay played an important role in being a center of cultural and commercial exchanges among ancient Vietnam and China, Japan, Thailand, since Halong lied on the main route connecting these countries. Van Don Port, which was established in the period of Ly Dynasty (1149), was also the site that witnessed the glorious victory of the war against the invasion of Yuan-Mongols aggressors. 500 years ago, in his verse “Lo Nhap Van Don”, Nguyen Trai praised the beauty of Halong Bay as “rock wonder in the sky”.

Halong Bay and the French

In 1883, Quang Ninh province was under the occupation of the French Colonies. It was at that time that French geologists and archeologists started to realize the gorgeous beauty and historical value of Ha Long Bay. There are many famous islets which were named by the French, such as Sung Sot Cave- “la grotte des Surprise”. The French discovered this place in 1901, and gave it that name in 1938.

Surprise Cave

Though the name Ha Long had been long called by local people, it was not until the end of nineteenth century did the official name “Ha Long” first appeared in the French’s marine maps. In the newspaper of “Hai Phong News” published in French, there was an article about a mysterious creature that looked like dragon in the area of Ha Long Bay, which was seen three times in 1898, 1900, 1902 by captain Legderin and other sailors of Avalence ship.

Ha Long - a World Heritage Site

In 1962, the Ministry of Culture, Sports and Tourism of Vietnam listed Hạ Long Bay in the National Relics and Landscapes publication, a “'Renowned National Landscape Monument”. Halong Bay was first listed as a UNESCO World Heritage Site in 1994, in recognition of its exclusively universal aesthetic value. In 2000, Halong Bay’s World Heritage Listing was updated when the World Heritage Committee additionally recognized Halong Bay for its outstanding geological and geomorphological value.

In 2009, Halong Bay was nominated as one of the World’s 7 Natural Wonders by the New 7 Wonders Foundation, which runs the “New Seven Wonders of the World” program. In 2011, this program continues and after a large-scale voting campaign holding all over the country; on 11th, November, 2011; Halong Bay has officially become one of the new seven natural wonders of the world.

Câu trả lời:

Although there are many celebrations throughout the year, Tet or the Lunar New Year holiday is the most important celebration for Vietnamese people. Originating in China, but Tet became the national holiday of Vietnamese and it also expresses deeply cultural character of Vietnam.

Tet is a festival which occurs in late January or early February. Officially, Tet holiday lasts for three days, however, it is closer to a week or ten days, as many celebrations occur before or after that date. A week before Tet, people are busy in shopping, decorating, cleaning their houses and preparing everything for celebrating holiday. Parents buy new clothes for their children so that they can wear them when Tet arrives. The atmosphere on these days is very animated and joyful with the streets and markets are full of people, shops are brimful with products and all of people are eager to welcome Tet holiday. Especially, in 23rd day of twelfth month by Lunar calendar, Vietnamese people usually celebrate the traditional ceremony to see Kitchen God to return to heaven. On this occasion, people show their good desires and faith that are recommended to the image of Kitchen God, who is trusted that will bring their wishes to the God. “Tất niên” is also an integral ceremony in the week before Tet. It is celebrated to see off the old year with bad luck and illness then welcome the happy and lucky new year. Tet is a time for family members who live apart try to be together. Despite of their business, people get their time with their own family for preparing and celebrating Tet together. Moreover, Tet is the occasion for descendants to commemorate ancestors that expresses the elevated traditional culture passed from through Vietnamese generations.

The first day of Tet is the most important day and it is reserved for family. Children receive “lucky money” from their parents, grandparents or the elders. “Lucky money” is a sum of money that are wrapped by an red envelope. People believe that it could protect children from elves and also bring to them good fortune, healthy in new year. Usually, children wear new clothes and give the elders the best greetings before giving the “lucky money”. After having the breakfast in the first day of the year, people visit pagodas or temples to pray wishes for them or their own family, then they do cleaning and decorating the ancestral graves. This action, which is called “tảo mộ” is also one of the most important customs of Vietnamese people doing in Tet holiday.

Taking about food in Tet holiday, we cannot but mention to “bánh trưng” and “bánh dầy” in the northern part in Vietnam and “bánh tét” in the southern part. Traditionally, those are the kind of cake made of sticky rice, green peas and pork, all of which are wrapped by banana leaves or Dong leaves. Besides, there are so many kind of traditional food such as “mứt”- which means dried candied fruits, as well “hạt dưa” – roasted watermelon seeds and so on.

Vietnamese people usually decorate luxuriously their house at Tet, they believe that brings them more happiness and money in new year. Cherry blossom flower or apricot flower are liked to be decorated in house because its flowers symbolize the prosperity and healthy that the family hopes for in the coming year.

To everyone of Vietnam, Tet is a sacred and meaningful occasion in their heart and mind. It is not only the chance for Vietnamese to direct toward original point and express deference to their ancestors, but also this is a opportunity for family members to come back together after a year full of exhausting and strenuous business. Tet is coming closely. It is right in front of your house, just open window and enjoy the best things Tet bringing to you. By the way, happy new year!!!