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QuangVinh
QuangVinh

Read the following passage and mark the letter A, B, C or D on your answer sheet to indicate the correct answer to each of the questions from 15 to 22.

[1] Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. [2] The quality of the product will encourage this, of course, but so, too, will affect advertising.

Advertising relies on the techniques of market research to identify potential users of a product. [3] Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be placed. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars. [4]

Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public's mind. Current developments in advertising increase the need for talented workers.

In the past, the majority of advertising was aimed at the traditional white family - breadwinner father, non-working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.

Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.

The word “this” in the first paragraph refers to ___________.

A. repeatedly buying the same brand 

B. the most important goal

C. the quality of the product 

D. effective advertising 

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 33 to 40.

Early peoples had no need of engineering works to supply their water. Hunters and nomads camped near natural sources of fresh water, and populations were so sparse that pollution of the water supply was not a serious problem. After community life developed and agricultural villages became urban centers, the problem of supplying water became important for inhabitants of a city, as well as for irrigation of the farms surrounding the city. Irrigation works were known in prehistoric times, and before 2000 BC the rulers of Babylonia and Egypt constructed systems of dams and canals to impound the flood waters of the Euphrates and Nile rivers, controlling floods and providing irrigation water throughout the dry season. Such irrigation canals also supplied water for domestic purposes. The first people to consider the sanitation of their water supply were the ancient Romans, who constructed a vast system of aqueducts to bring the clean waters of the Apennine Mountains into the city and built basins and filters along these mains to ensure the clarity of the water. The construction of such extensive water-supply systems declined when the Roman Empire disintegrated, and for several centuries local springs and wells formed the main source of domestic and industrial water.

The invention of the force pump in England in the middle of the 16th century greatly extended the possibilities of development of water-supply systems. In London, the first pumping waterworks was completed in 1562; it pumped river water to a reservoir about 37 m above the level of the River Thames and from the reservoir the water was distributed by gravity, through lead pipes, to buildings in the vicinity. Increased per-capita demand has coincided with water shortages in many countries. Southeast England, for example, receives only 14 per cent of Britain's rainfall, has30 per cent of its population, and has experienced declining winter rainfall since the 1980s.

In recent years a great deal of interest has been shown in the conversion of seawater to fresh water to provide drinking water for very dry areas, such as the Middle East. Several different processes, including distillation, electrodialysis, reverse osmosis, and direct-freeze evaporation, have been developed for this purpose. Some of these processes have been used in large facilities in the United States. Although these processes are successful, the cost of treating seawater is much higher than that for treating fresh water.

From A. Briggs’ article on culture, Microsoft® Student 2008

Clean water supply was first taken into consideration by ______.

A. the US people

B. the English people 

C. the ancient Romans

D. the Egyptians