Britain needs strong TV industry.
Comedy writer Armando lannuci has called for an industry-wide defence of the BBC and British programme-makers . "The thick of it" creator made his remarks in the annual MacTaggart Lecture at the Endinburgh TV Festival.
"It's more important than ever that we have more strong , popular channels... that act as beacons , drawing audiences to the best content," he said. Speaking earlier , Culture Secretary John Whittingdale rejected suggestions that he wanted to dismantle the BBC.
'Champion Supporters'
Iannuci co-write "I'm Alan Partridge" , wrote the movie "In the Loop" and created and wrote the hit "HBO" and "Sky Atlantic show Veep" . He delivered the 40th annual MacTaggart Lecture , which has previously been given by Oscar winner Kevin Spacy , former BBC director general Greg Dyke , Jeremy Paxmen and Rupert Murdoch. Iannuci said : "Faced with a global audience, British television needs its champion supporters."
He continued his praise for British programming by saying the global success of American TV shows had come about because they were emulating British television. "The best US shows are modelling themselves on what used to make British TV so world-beating", he said . "US prime-time schedules are now littered with those quirky formats from the UK-the "Who Do you think you are" and the variants on "Strictly Come Dancing" - as well as the single- camera non-audience sitcom, which we brought into the mainstream first . We have changed international viewing for the better."
With the renewal of the BBC's royal charter approaching, Iannucci also praised the corporation. Ha said : "If public service broadcasting-one of the best things we have ever done creatively as a country- if it was a car industry, our ministers would be out championing it overseas, trying to win contracts, boasting of the British jobs that would bring." In July, the government issued a green paper setting out issues that will be explored during negotiations over the future of the BBC including the broadcaster's size, its funding and governance.
Primarily Mr Whittingdale wanted to appoint a panel of five people, but finally he invited two more people to advise on the channer renewal , namely former Channel 4 boss Dawn Airey and journalism professor Stewart Purvis, a former editor-in-chief of ITN. Iannucci bemoaned the lack of "creatives" involved in the discussions.
"When the media , communications and information industries make up nearly 8% our GDP , larger thanh the car and oil, gas induostries put together, we need to be heard , as those industries are heard . But when I see the panel of experts who have been asked by the culture secretary to take a root and branch look at the BBC, i don't see anyone who is a part of that cast and crew list. I see executives , media owners, industry gurus , all talented people -but not a single person who's made a classic and enduring television show."
"Don't be modest"
Iannucci suggested one way of easing the strain on the licence fee was "by pushing ourshlves more commercially abroad."
"Use the BBC's name , one of the most recognised brands in the world", he said . "And use the reputation of British television across all networks , to capitalise financially oversees. Be more aggreessive in selling our shows, through advertising , through proper international subsrition channels , freeing up BBC Worldwide to be fully commercial, whatever it takes.
"Frankly, don't be icky and modest about making money, let's monetise the bezeesus Mary and Joseph out of our programmes abroad so that money can come back , take some pressure off the licence fee at home and be invested in even more ambitious quality shows , that can only add to our value."
Mr Whittingdale , who has interviewed by ITV news' Alastair Stewart at the festival , said he wanted an open debate about whether the corporation should do everything it has done in the past. He said he had a slight sense that people who rushed to defend the BBC were "trying to have an argument that's the job of the BBC". Mr Whittingdale said any speculation that the Conservation Party had always wnated to change the BBC due to issues such as its editoral line was "absolute nonsense".
Questions:
Ex : True, False or Notgiven.
27, Armando lannucci expressed a need af having more popular channels . ......
28, John Whittingdale wanted to dismantle the BBC. ......
29, Ianucci delivered the 30th annual MAcTaggart Lecture. ....
30, Ianucci believes that British television has contributed to the success of American TV-shows. .....
31, Ther have been negotiations over the future of the BBC in July .....
Ex: Choose the correct answers:
1, Ianucci praised averything EXCEPT :
A. Us shows
B. British shows.
C. Corporation.
D. British Programming.
2, To advised on the charter renewal Mr Whittingdale appointed a panel of :
A. 5 people.
B.2 People.
C.7 people.
D. 4 people.
3, Who of these people was NOT invited to the discussion concerning BBC renewal?
A. Armando Iannucci.
B. Dawn Airey.
C.John Whittingdale.
D.Stewart Purvis.
4, There panel of experts lacks :
A. Media owners.
B. People who make enduring TV-shows.
C. Gurus of television industry.
D.Top executives.
Ex : Write no more than 2 words in each below.
Iannucci recommended increasing BBC's profit by pushing ourselves more (1)......... . He suggests being more aggressive in selling British shows , through advertising and proper international (2)........ . Also, he invokes producers to stop being (3)....... and modest about making money and invest into even (4).... quality shows. However, Mr Whittingdale denied any (5) ........ that the Conservation Party had always wnated to change the BBC because of its editorial line.
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