Good Evening Friends!
I am glad to announce the launch of our boutique today. We will be dealing in all fashionable attires for men, women and kids. Our main target is to make fashion accessible and affordable for everyone. Thus, we are also taking help of social media to promote our business.
In today’s time fashion plays a very important role in our lives for it is considered a medium of expressing ourselves. The dresses and accessories or ornaments that a person wears help them in identifying with a group that follows a particular line of profession, religion or lifestyle, etc. Fashion has a great significance in India too despite being a land of tradition and culture as it helps enhancing one’s personality and looks. Thus, the very word ‘fashion’ today has become identical with the whole Indian population as, believe it or not, everyone is fashionable in some or the other way, if observed closely.
India is a land of rich culture and tradition; it is divided into five major regions: North, South, East, West and Central. Each region has its own tradition and sense of dressing. Fashion in India; thus has evolved through centuries. While women in north wear Salwar Kurtas, people in south like to flaunt Sarees. Western people love to wear Blouse and Skirts, popularly known as ‘Choli-Ghagra’; people in Central and Eastern India wear Sarees in different styles. People love to experiment the same traditional clothes in different ways and styles in order to stay fashionable and abreast of the latest trends. But the good part is that people are adopting each other’s style and fashion which shows the developing bond and unity amongst people.
There are several factors that have contributed to the growth of fashion as a whole. Though, the rich and the famous people, political or royal figures have moved the trends of fashion since ages; but today fashion has reached common people as well and the advertising media has contributed greatly to update people about the trending fashion.
Fashion today has gone beyond glamour and has become a way of life; it’s the reflection of the inner beauty and comfort quotient for people. We all want to look good and the world of fashion has so much to offer; thus we can adopt our own style according to comfort and the moving trend. People, especially women are more conscious about fashion and are seen to be constantly experimenting in terms of carrying different hair looks, styles of clothing, etc.
Fashion is never constant; the trend keeps changing; fashion designers very creatively would merge the old styles with new trends and introduce a new fashion altogether. While it is important that people follow the new trends in order to remain fashionable; it is also important that people understand makeup of their body and comfort needs before adopting any trend, because fashion is also about carrying yourself well rather than following the trends blindly.
India is rich in textile heritage and each part in India has its own exclusive traditional costumes and attires. Though traditional clothes are worn in rural parts, but people in urban areas also love to experiment with the traditional clothes in a fashionable manner. For example, a traditional ‘kurta’ teamed up with fashionable jeans becomes a trend.
It is good to see that the traditional techniques of Indian embroidery such as zardosi, chikhan, crewel, etc are getting revived by the fashion designers of today and these traditional styles are reaching the international world of fashion too.
Now, please allow me to rest my speech here as I have said enough on the topic today; hope you all get to enjoy your evening with us. Also, please continue to promote fashion with all the support being given from our boutique.
Thank You!
