Use the word given in capitals at the end of some of the lines to form a word that fits in the space in the same line. There is an example at the beginning (0).
The book includes (0) contributions (CONTRIBUTE) from 12 other writers - to name them all would take too much space, and to name a few would be ____________ (INVIDIOUSLY). Suffice it to say that this is a pleasing aspect of the book in that it adds ____________ (DIVERSE) of voice. Most of the authors are European-based, and, combined with the non-managerial focus, this seems to make the book less dogmatic or ___________ (PRESCRIBE). The book is __________ (IMMENSE) readable, both because of the writing style(s) and the variety of interrelated topics. It can also act as a useful resource or ___________ (REFER) to find a quick way into topics, such as value, or identity. It lends itself to a course design that would require students to engage with the journal literature and relate this to ______________ (CONTEMPORIZE) social issues. It is a useful resource for the kind of class where ideas can be discussed and argued about. Its ___________ (ENTREAT) of issues is helpful, as it brings several different ideas to bear on the same question. At times, the book strays from its mission and spends a little too much time giving the ___________ (MANAGE) view. However, the overall de-privileging of the marketing manager is very welcome indeed - though whether the consumer's viewpoint is the only appropriate ___________ (ALTERNATE) perspective to work from is a matter for debate.
Use the word given in capitals at the end of some of the lines to form a word that fits in the space in the same line. There is an example at the beginning (0).
The book includes (0) contributions (CONTRIBUTE) from 12 other writers - to name them all would take too much space, and to name a few would be _______INVIDIOUS_____ (INVIDIOUSLY). Suffice it to say that this is a pleasing aspect of the book in that it adds _______DIVERSIFIED_____ (DIVERSE) of voice. Most of the authors are European-based, and, combined with the non-managerial focus, this seems to make the book less dogmatic or ___PRESCRIPTIVE________ (PRESCRIBE). The book is ______IMMENSELY____ (IMMENSE) readable, both because of the writing style(s) and the variety of interrelated topics. It can also act as a useful resource or _____REFERENCE______ (REFER) to find a quick way into topics, such as value, or identity. It lends itself to a course design that would require students to engage with the journal literature and relate this to ___CONTEMPORARY___________ (CONTEMPORIZE) social issues. It is a useful resource for the kind of class where ideas can be discussed and argued about. Its ______ENTRAPMENT_____ (ENTREAT) of issues is helpful, as it brings several different ideas to bear on the same question. At times, the book strays from its mission and spends a little too much time giving the _______MANAGEABLE____ (MANAGE) view. However, the overall de-privileging of the marketing manager is very welcome indeed - though whether the consumer's viewpoint is the only appropriate ________ALTERNATIVE___ (ALTERNATE) perspective to work from is a matter for debate.
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