IV. GUIDED CLOZE TEST (2 points / 0.25 each)Choose the correct option (A, B, C or D) that best fits each space in the followingpassage.Long ago a lot of people (17)_______ the moon was a god . Other p...

1 A2 C3 D4 B5 A6 D7 A8 ACâu trả lời: 1 A2 C3 D4 B5 A6 D7 A8 A

IV. GUIDED CLOZE TEST (2 points / 0.25 each)Choose the correct option (A, B, C or D) that best fits each space in the fo...

Hãy tham gia nhóm Học sinh Hoc24OLM

Đặng Huỳnh Trâm

4 tháng 3 2018 lúc 20:01

Giúp mình nhé The perception of today’s youngsters as media-savvy cynics could hardly be further from the truth. Instead, this generation of keen consumers may turn witty advertising into an endangered species. Julia Day reports The youth of today are cynical, media-savvy, seen it all, done it all, wouldn’t-be-seen-dead-in-the-T-shirt types who appreciate only the most achingly trendy adverts, TV shows and magazines, right? Wrong: that was so last generation....

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Giúp mình nhé

The perception of today’s youngsters as media-savvy cynics could hardly be further from the truth. Instead, this
generation of keen consumers may turn witty advertising into an endangered species. Julia Day reports

The youth of today are cynical, media-savvy, seen it all, done it all, wouldn’t-be-seen-dead-in-the-T-shirt types
who appreciate only the most achingly trendy adverts, TV shows and magazines, right? Wrong: that was so last generation.

Today’s youngsters don’t “get” clever ads, are not in the least suspicious of commercials ercials, don’t know the difference between newspapers’ political stances, or TV channels, and they don’t mind admitting it. In short, they are not half as media, marketing and advertising literate as we might have thought, according to new research
commissioned by five media groups – Guardian Newspapers, Channel 4, Carlton Screen Advertising, media buying
agency OMD, and Emap Advertising.

As a result media companies and advertisers are going back to basics to arouse the interest of 15- to 24-year-olds with instant impact messages, plain product pictures, bigger posters, annoying jingles, celebrity endorsements and repetitive ads. Today’s youth are a far cry from today’s thirtysomethings who grew up as commercially-naive kids weaned on the cold war, no national commercial radio, three national TV stations, grant-funded higher education, sponsorship-free Glastonbury festivals and regular strikes and student protests.

Now a lifetime of MTV, the internet, dawn-till-dusk advertising and PlayStation gaming has created a generation
so used to being bombarded with fast-turnover information, they filter it instantly without paying much attention to its meaning. This is a generation of “thoroughbred consumers” says Stuart Armon, managing director of 2cv: research, the company that conducted the so-called Roar research into the media habits of the nation’s youth. “Previous generations were suspicious of advertising, they might have liked ads, but they wouldn’t necessarily buy the product. But this generation has been consuming since they were born. They don’t see any reason to be suspicious,” says Armon.

One young panellist in the focus group research embodied this attitude: “If the advert is good, you think their
product will be good because the more they can spend on advertising, the more money they are obviously getting for
their product.” Armon says the trend has become more pronounced over the seven years that the continuous tracking
study has been running, but has reached a peak in the latest round of interviews with 600 youngsters.

“Advertising is accepted and expected. Young people don’t see anything wrong in being sold to and think that if a product is in a TV ad, it must be good. It’s a myth that they are interested in clever ads – they are not willing to decipher complicated mmessages, they want simple ones.” Many panellists dramatically illustrated this point by revealing they thought Budweiser’s “Real American Heroes” ad, ironically celebrating “Mr foot-long hot dog inventor”, was an ad for hot dogs rather than beer, even though the ad might not be aimed at them.

However, many loved Heineken’s ironic ad featuring Paul Daniels singing Close to You, purely because it made
them laugh. “They are looking for an instant message. If it’s not there, they don’t take any notice. And they literally,
and naively, believe celebrities in ads really use the products they are advertising,” says Armon. A girl panellist from Birmingham commented: “In some of the Nike ads they’ve got all these well-known footballers. You think, ‘Oh my God, they’ve got everybody famous there.’ You think it must be good if they want it.”

The youngsters only read newspapers for the celebrity gossip and sport, rather than news, and couldn’t distinguish between papers’ political stances. They also failed to distinguish between TV channels – they access TV through programmes, not channels, for example watching Sky because The Simpsons is on, not because it’s Sky.

The results of the research deeply worry Sid McGrath, planner at the ad agency that made the infamous “You’ve
been Tango’ed” ads, HHCL and Partners. But they do not surprise him. “My worry is that the youth of today are not
being called upon to flex their intellectual muscles enough,” he says.

“There is instant gratification everywhere – in food it’s Pot Noodles or vending machines, even their pop icons are one-dimensional figures delivered on a plate. Young people are living vicariously through other people’s lives and are not asking for much at the moment. A lot of stimulation is ‘lean back’ – it doesn’t require as much involvement as it used to.”

He says advertising is changing as a result: “Lots of the most popular ads at the moment are happy, clappy, fun.
Easy to digest. They’ve got notice or inclination to decode ads.” One reason behind the shift, McGrath believes, is that young people want relief from the traumas of real life: “Advertising is becoming the opium of the masses rather
than the educator.”

16. Research shows that, compared with the previous generation, young people today are _____.
A. less perceptive B. more sensitive C. more worldly-wise D. better informed
17. In paragraph 3, the word ‘stances’ is closest in meaning to which of the following?
A. attitudes B. situations C. functions D. places

18. According to new research by five media groups, today’s youngsters are _____.
A. able to understand the language of advertising
B. unable to ‘read’ the messages in the many forms of advertising
C. bright enough to do some research before buying something
D. a bit wary of adverts
19. Advertisements aimed at the present young generation _____.
A. are using a variety of new techniques B. are technologically sophisticated
C. are making use of old techniques D. are becoming more subtle
20. It can be inferred that celebrity endorsements are advertisements _____.
A. that show viewers how to become famous
B. that famous people like watching
C. where famous people say they use and like certain products
D. where viewers are invited to take part in a phone-in progra e
21. Young people seem to believe that costly advertising _____.
A. makes no difference to the popularity of the product B. is the mark of a good quality product
C. means the product is probably overpriced D. does not inspire customer confidence
22. According to Stuart Armon, youngsters today pay more attention to an advert _____.
A. if its message is i ediately obvious B. if it is on their favorite TV channel
C. if it gives them something to think about D. if it has a witty element
23. Sid McGrath is concerned that young people these days _____.
A. are encouraged to eat too much B. are given too many choices
C. are not required to drink D. do not get enough exercise
24. The author uses the phrase ‘living vicariously’ in the penultimate paragraph to mean that young people _____.
A. want to become more sophisticated than other people
B. do not imitate people around the
C. do not rely on their own feeling or senses to understand the world around the
D. want to be independent of other people
25. According to McGrath, many advertisements today are adapting to satisfy youngsters’ desire to _____.
A. understand their problems B. see the funny side of their problems
C. forget their problems D. find solutions to their problems

BÀI 2:

There was nothing unusual about Wellington Street, or so I thought as I was growing up. The cobbled street, one
of four identical streets next to each other, was calm, apart from the occasional sound of raised voices from the pub on the corner. Everybody said hello to each other, although rarely much more than that. It was the kind of street that in the past had covered the whole of the north-west of England, affordable housing for the workers, the kind of street that used to be the heart of a community. Now it was a relic, unchanged while the modern world went on around it.

The first time I got a sense that my childhood world was not going to remain the same forever was when a letter
arrived from the local council saying that a meeting was being held locally to discuss the development of the area. I
remember wondering why areas had to be developed and I asked my father. He said that people just liked changing
things for the sake of it but my mum interrupted him and explained that the houses needed modernizing. Even then I
could see this as another move in their ongoing argument about money and location. Mum, with her keen sense of
social position and always very aware of what the neighbours thought, wanted to move into a better house, which Dad took to mean a more expensive house.

The evening of the meeting came around and my dad and I went along. It had already started when we got there
and one of the councilors was trying to explain the plans, although the general reaction from the audience was far from positive. I don’t remember the details, but I remember some shouting, until finally one of our neighbours stood up and said that he wasn’t giving his permission for any of it. I remember the councilor saying then, ‘We don’t need permission. We’re telling you, not asking you.’

The mood when we got home was tense. Although she tried to hide it, I think Mum was secretly quite pleased.

Dad sat and frowned at the TV for a while, before Mum brought him a cup of tea. I was surprised when it was he who broke the silence after a minute or two and said, ‘There are one or two nice places up around Ladybride.’ Mum said nothing. She just sipped her tea and looked at me and smiled.

46. The writer describes the street as a place where _____.
A. people felt they were part of a co unity B. people resisted the fast pace of motion life
C. everyone quietly got on with their own life D. everyone could afford their own house
47. Streets of this kind had been built in the past because they were _____.
A. comfortable B. long-lasting C. traditional D. cheap
48. What did the writer NOT understand when the letter arrived?
A. why things had to change B. why his parents were arguing
C. who had organised the meeting D. where they were going to live next
49. Why didn’t the writer’s father want to move house?
A. He knew why the area had to be developed.
B. He didn’t understand why they wanted to change things.
C. He didn’t want to live in a modern house.
D. It would cost them more.
50. Why did the mother’s mother want to move house?
A. She liked to impress other people. B. She didn’t like the neighbours.
C. She knew it would annoy the writer’s father. D. She thought the local council would help.
51. During the meeting, most people were _____.
A. shocked by what they learned B. unhappy about the proposals
C. sympathetic to the councilor D. confused by the explanation
52. Why was the writer surprised by what his father said?
A. He knew that his father was watching television.
B. He thought that it would upset his mother.
C. He knew that what his father said was wrong.
D. He thought his mother would have made the suggestion.
53. According to the passage, who would make a final decision on the development of the area?
A. People in the area B. The councilors C. Home owners D. The writer’s father
54. What would be the most suitable title for this extract?
A. An unhappy childhood B. A difficult marriage C. The wrong decision D. Changing times
55. It can be inferred from the passage that _____.
A. people at the meeting supported the plan to develop the area
B. everybody in the area wanted to modernize their house
C. the writer said that he didn’t give permission for the development
D. the writer’s father finally agreed to move the house

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Lớp 9 Tiếng anh TEST 1

Chym Chym Park

29 tháng 9 2019 lúc 23:11

II. Read the following passage anf fill in the blanks with suitable words. Language is a (1) .......of communication so each nation has its own (2).......However some nation have the same language. According (3)......the speakers use of language, it is called the first, second or (4).......language. Among the languages used by most people in the (5)......is English. This doesnt mean that English is (6).....by greater number of speakers (7)........any other languages, for it is easily outnumbere...

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II. Read the following passage anf fill in the blanks with suitable words.

Language is a (1) .......of communication so each nation has its own (2).......However some nation have the same language. According (3)......the speakers' use of language, it is called the first, second or (4).......language. Among the languages used by most people in the (5)......is English. This doesn't mean that English is (6).....by greater number of speakers (7)........any other languages, for it is easily outnumberes by Chinese in this respect. However it is (8)........most international of languae because it provides ready access to the world scholarship and world trade. That is the (9)........why millions (10)....men and women try to master it.

III. Read the passage below and write T next to the true sentence; write F next to the false one

A LANGUAGE EVERYONE KNOWS

There is one language we all speak, no matter what country we live in; the language of numbers.

The language of numbers is called MATHEMATICS. You are learning it in school now. The simplest kind is called ARITHMATIC. In high school and college you will learnnother kind of mathematics. To help all of us with mathematics, machine have been invented. They let us do problems faster and with fewer mistake. We know that the abacus or countingboard was first of these machines. It was invented many thousands of years ago, but it is still being used in China, Japan and other countries. Today, computers are used all over the world. These computers seem to think. Of courae, they reallydon't. They do only what people tell them to do. But they do it much better and faster than a person. Inside m acomputer may look very confusing to you. But the people who run it know just what to do. They can make a computer store up facts and give them to other people. They can make it slove hard problems and help us to live better. Like people all over theo world, these machines speak the same language : NUMBERS

1. ....... The simplest kind of mathemaitcs is Arithmetics

2. ....... In high school and college you will learn arithmetic.

3. .......Machines do problems faster than men.

4. .......The counting board is no longer being used in the world.

5. .......Computers were invented a thousand years ago.

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Lớp 9 Tiếng anh TEST 1

Dang Van An

12 tháng 7 2018 lúc 21:24

Giup minh vs nha!! One day in 1963, a dolphin named Elvar and a famous astronomer, Carl Sagan, were playing a little game. The astronomer was visiting an institute which was looking into the way dolphins communicate with each other. He was standing at the edge of one of tanks where several of these highly intelligent, friendly creatures were kept. Elvar had just swum up alongside him and had turned on his back. He wanted Sagan to scratch his stomach again, as the astronomer had done twice befor...

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Giup minh vs nha!!

One day in 1963, a dolphin named Elvar and a famous astronomer, Carl Sagan, were playing a little game. The astronomer was visiting an institute which was looking into the way dolphins communicate with each other. He was standing at the edge of one of tanks where several of these highly intelligent, friendly creatures were kept. Elvar had just swum up alongside him and had turned on his back. He wanted Sagan to scratch his stomach again, as the astronomer had done twice before. But this time Elvar was too deep in the water for Sagan to reach him. Elvar looked up at Sagan, waiting. Then, after a minute or so, the dolphin leapt up through the water into the air and made a sound just like the words "More!"

The astonished astronomer went to the director of the institute and told him about the incident.

"Oh, yes. That´s one of the words he knows," the director said, showing no surprise at all.

Dolphins have bigger brains in proportion to their body size than humans have, and it has been known for a long time that they can make a number of sounds. What is more, these sounds seem to have different functions, such as warning each other of danger. Sound travels much faster and further in water than it does in air. That is why the parts of the brain that deal with sound are much better developed in dolphins than in humans. But can it be said that dolphins have a "language", in the real sense of the word? Scientist don´t agree on this.

1/ The dolphin leapt into the air because

A. Sagan was too near the water

B. it was part of the game they were playing.

C. he wanted Sagan to scratch him again

D. Sagan wanted to communicate with him

2/ "Dolphins" brains are particularly well developed to

A. help them to travle fast in water

B. arrange sounds in different structures

C. respond to different kinds of sound

D. communicate with humans through sound

Read the text on the tight about the invention of semaphore. Five sentences have been removed. Choose from sentences A-F the one which fits each gap (l-4).There is one extra sentence which you do not need. There is an example at the beginning (0).

A Using ropes, these could be moved to form 49 different shapes that could be recognized easily.

B The main problem was that it could not be used during the night or on foggy days.

C These messages could be sent very quickly.

D The new republic faced enemies on all sides in the form of the forces of Britain, Austria, Holland, Prussia and Spain.

E In August 1794, it carried its first message, the news of Napoleon's victory at Le Quenoy.

F A system was built between London and the south coast, and other countries followed.

War has been called 'the mother of invention', and this was certainly true in the French Revolutionary wars in 1792. 1 | D | What the Revolutionary Government urgently needed was a reliable system of communication.

Claude Chappe, who was a priest and an engineer, had developed a telegraph system, but had not been able to test it fully. However, his brother Ignace was a member of the government, and arranged for Claude's system to be tested. It turned out to be a great success and started a new form of high-speed communication.

The two brothers had a series of towers built 5 to 10 km apart. At the top of each tower was a tall wooden mast, and they attached one horizontal and two vertical wooden beams to this mast. Claude called this system 'semaphore', which comes from the Greek meaning 'bearing a sign'. 2 ( )

Operators in each tower watched neighbouring towers through a telescope and then passed the message on to the next one in the line. The first line stretched from Paris to Lille, a distance of 2.40 km. 3 ( ). At an average speed of three signals a minute, it was carried in 20 minutes, more than 90 times faster than messengers on horseback.

Once the value of Chappe's system was understood, it soon became the standard method of communication in Europe. 4 ( ). By the time the electric telegraph was developed, France had more than 550 semaphore towers stretching 4,800km.

Unfortunately, Chappe's system had some disadvantages. 5 ( ) The towers were also expensive to maintain and the cost of staff was high. In the end, Chappe was depressed by these criticisms of his inventions and by claims from other engineers that they had invented semaphore, and he committed suicide in 1805.

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Lớp 9 Tiếng anh TEST 1

Dang Van An

16 tháng 7 2018 lúc 20:49

Giúp mình vs ạ! Read the text on the tight about the invention of semaphore. Five sentences have been removed. Choose from sentences A-F the one which fits each gap (l-4).There is one extra sentence which you do not need. There is an example at the beginning (0). A Using ropes, these could be moved to form 49 different shapes that could be recognized easily. B The main problem was that it could not be used during the night or on foggy days. C These messages could be sent very quickly. D The...

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Giúp mình vs ạ!