TEST 1
Các câu hỏi tương tự
Giúp mình nhé
The perception of today’s youngsters as media-savvy cynics could hardly be further from the truth. Instead, this
generation of keen consumers may turn witty advertising into an endangered species. Julia Day reports
The youth of today are cynical, media-savvy, seen it all, done it all, wouldn’t-be-seen-dead-in-the-T-shirt types
who appreciate only the most achingly trendy adverts, TV shows and magazines, right? Wrong: that was so last generation....
Đọc tiếp
Giúp mình nhé
The perception of today’s youngsters as media-savvy cynics could hardly be further from the truth. Instead, this
generation of keen consumers may turn witty advertising into an endangered species. Julia Day reports
The youth of today are cynical, media-savvy, seen it all, done it all, wouldn’t-be-seen-dead-in-the-T-shirt types
who appreciate only the most achingly trendy adverts, TV shows and magazines, right? Wrong: that was so last generation.
Today’s youngsters don’t “get” clever ads, are not in the least suspicious of commercials ercials, don’t know the difference between newspapers’ political stances, or TV channels, and they don’t mind admitting it. In short, they are not half as media, marketing and advertising literate as we might have thought, according to new research
commissioned by five media groups – Guardian Newspapers, Channel 4, Carlton Screen Advertising, media buying
agency OMD, and Emap Advertising.
As a result media companies and advertisers are going back to basics to arouse the interest of 15- to 24-year-olds with instant impact messages, plain product pictures, bigger posters, annoying jingles, celebrity endorsements and repetitive ads. Today’s youth are a far cry from today’s thirtysomethings who grew up as commercially-naive kids weaned on the cold war, no national commercial radio, three national TV stations, grant-funded higher education, sponsorship-free Glastonbury festivals and regular strikes and student protests.
Now a lifetime of MTV, the internet, dawn-till-dusk advertising and PlayStation gaming has created a generation
so used to being bombarded with fast-turnover information, they filter it instantly without paying much attention to its meaning. This is a generation of “thoroughbred consumers” says Stuart Armon, managing director of 2cv: research, the company that conducted the so-called Roar research into the media habits of the nation’s youth. “Previous generations were suspicious of advertising, they might have liked ads, but they wouldn’t necessarily buy the product. But this generation has been consuming since they were born. They don’t see any reason to be suspicious,” says Armon.
One young panellist in the focus group research embodied this attitude: “If the advert is good, you think their
product will be good because the more they can spend on advertising, the more money they are obviously getting for
their product.” Armon says the trend has become more pronounced over the seven years that the continuous tracking
study has been running, but has reached a peak in the latest round of interviews with 600 youngsters.
“Advertising is accepted and expected. Young people don’t see anything wrong in being sold to and think that if a product is in a TV ad, it must be good. It’s a myth that they are interested in clever ads – they are not willing to decipher complicated mmessages, they want simple ones.” Many panellists dramatically illustrated this point by revealing they thought Budweiser’s “Real American Heroes” ad, ironically celebrating “Mr foot-long hot dog inventor”, was an ad for hot dogs rather than beer, even though the ad might not be aimed at them.
However, many loved Heineken’s ironic ad featuring Paul Daniels singing Close to You, purely because it made
them laugh. “They are looking for an instant message. If it’s not there, they don’t take any notice. And they literally,
and naively, believe celebrities in ads really use the products they are advertising,” says Armon. A girl panellist from Birmingham commented: “In some of the Nike ads they’ve got all these well-known footballers. You think, ‘Oh my God, they’ve got everybody famous there.’ You think it must be good if they want it.”
The youngsters only read newspapers for the celebrity gossip and sport, rather than news, and couldn’t distinguish between papers’ political stances. They also failed to distinguish between TV channels – they access TV through programmes, not channels, for example watching Sky because The Simpsons is on, not because it’s Sky.
The results of the research deeply worry Sid McGrath, planner at the ad agency that made the infamous “You’ve
been Tango’ed” ads, HHCL and Partners. But they do not surprise him. “My worry is that the youth of today are not
being called upon to flex their intellectual muscles enough,” he says.
“There is instant gratification everywhere – in food it’s Pot Noodles or vending machines, even their pop icons are one-dimensional figures delivered on a plate. Young people are living vicariously through other people’s lives and are not asking for much at the moment. A lot of stimulation is ‘lean back’ – it doesn’t require as much involvement as it used to.”
He says advertising is changing as a result: “Lots of the most popular ads at the moment are happy, clappy, fun.
Easy to digest. They’ve got notice or inclination to decode ads.” One reason behind the shift, McGrath believes, is that young people want relief from the traumas of real life: “Advertising is becoming the opium of the masses rather
than the educator.”
16. Research shows that, compared with the previous generation, young people today are _____.
A. less perceptive B. more sensitive C. more worldly-wise D. better informed
17. In paragraph 3, the word ‘stances’ is closest in meaning to which of the following?
A. attitudes B. situations C. functions D. places
18. According to new research by five media groups, today’s youngsters are _____.
A. able to understand the language of advertising
B. unable to ‘read’ the messages in the many forms of advertising
C. bright enough to do some research before buying something
D. a bit wary of adverts
19. Advertisements aimed at the present young generation _____.
A. are using a variety of new techniques B. are technologically sophisticated
C. are making use of old techniques D. are becoming more subtle
20. It can be inferred that celebrity endorsements are advertisements _____.
A. that show viewers how to become famous
B. that famous people like watching
C. where famous people say they use and like certain products
D. where viewers are invited to take part in a phone-in progra e
21. Young people seem to believe that costly advertising _____.
A. makes no difference to the popularity of the product B. is the mark of a good quality product
C. means the product is probably overpriced D. does not inspire customer confidence
22. According to Stuart Armon, youngsters today pay more attention to an advert _____.
A. if its message is i ediately obvious B. if it is on their favorite TV channel
C. if it gives them something to think about D. if it has a witty element
23. Sid McGrath is concerned that young people these days _____.
A. are encouraged to eat too much B. are given too many choices
C. are not required to drink D. do not get enough exercise
24. The author uses the phrase ‘living vicariously’ in the penultimate paragraph to mean that young people _____.
A. want to become more sophisticated than other people
B. do not imitate people around the
C. do not rely on their own feeling or senses to understand the world around the
D. want to be independent of other people
25. According to McGrath, many advertisements today are adapting to satisfy youngsters’ desire to _____.
A. understand their problems B. see the funny side of their problems
C. forget their problems D. find solutions to their problems
BÀI 2:
There was nothing unusual about Wellington Street, or so I thought as I was growing up. The cobbled street, one
of four identical streets next to each other, was calm, apart from the occasional sound of raised voices from the pub on the corner. Everybody said hello to each other, although rarely much more than that. It was the kind of street that in the past had covered the whole of the north-west of England, affordable housing for the workers, the kind of street that used to be the heart of a community. Now it was a relic, unchanged while the modern world went on around it.
The first time I got a sense that my childhood world was not going to remain the same forever was when a letter
arrived from the local council saying that a meeting was being held locally to discuss the development of the area. I
remember wondering why areas had to be developed and I asked my father. He said that people just liked changing
things for the sake of it but my mum interrupted him and explained that the houses needed modernizing. Even then I
could see this as another move in their ongoing argument about money and location. Mum, with her keen sense of
social position and always very aware of what the neighbours thought, wanted to move into a better house, which Dad took to mean a more expensive house.
The evening of the meeting came around and my dad and I went along. It had already started when we got there
and one of the councilors was trying to explain the plans, although the general reaction from the audience was far from positive. I don’t remember the details, but I remember some shouting, until finally one of our neighbours stood up and said that he wasn’t giving his permission for any of it. I remember the councilor saying then, ‘We don’t need permission. We’re telling you, not asking you.’
The mood when we got home was tense. Although she tried to hide it, I think Mum was secretly quite pleased.
Dad sat and frowned at the TV for a while, before Mum brought him a cup of tea. I was surprised when it was he who broke the silence after a minute or two and said, ‘There are one or two nice places up around Ladybride.’ Mum said nothing. She just sipped her tea and looked at me and smiled.
46. The writer describes the street as a place where _____.
A. people felt they were part of a co unity B. people resisted the fast pace of motion life
C. everyone quietly got on with their own life D. everyone could afford their own house
47. Streets of this kind had been built in the past because they were _____.
A. comfortable B. long-lasting C. traditional D. cheap
48. What did the writer NOT understand when the letter arrived?
A. why things had to change B. why his parents were arguing
C. who had organised the meeting D. where they were going to live next
49. Why didn’t the writer’s father want to move house?
A. He knew why the area had to be developed.
B. He didn’t understand why they wanted to change things.
C. He didn’t want to live in a modern house.
D. It would cost them more.
50. Why did the mother’s mother want to move house?
A. She liked to impress other people. B. She didn’t like the neighbours.
C. She knew it would annoy the writer’s father. D. She thought the local council would help.
51. During the meeting, most people were _____.
A. shocked by what they learned B. unhappy about the proposals
C. sympathetic to the councilor D. confused by the explanation
52. Why was the writer surprised by what his father said?
A. He knew that his father was watching television.
B. He thought that it would upset his mother.
C. He knew that what his father said was wrong.
D. He thought his mother would have made the suggestion.
53. According to the passage, who would make a final decision on the development of the area?
A. People in the area B. The councilors C. Home owners D. The writer’s father
54. What would be the most suitable title for this extract?
A. An unhappy childhood B. A difficult marriage C. The wrong decision D. Changing times
55. It can be inferred from the passage that _____.
A. people at the meeting supported the plan to develop the area
B. everybody in the area wanted to modernize their house
C. the writer said that he didn’t give permission for the development
D. the writer’s father finally agreed to move the house
Ex1: rewrite the sentences using the words given
1. you are expecting david to ring. the phone rings(must)
2. Anna is a better runner than Rula. you think Anna will probably win the race tomorrow(should)
3. a letter arrives. it is possible that it is from your cousin Janice(could)
4. there is a knock at the door. your mum says ít might be Colin, but you know Colin is on holiday(cant)
5. you see someone wearing a costume. you think there is a strong probability that she is going to a fancy-d...
Đọc tiếp
Ex1: rewrite the sentences using the words given
1. you are expecting david to ring. the phone rings(must)
2. Anna is a better runner than Rula. you think Anna will probably win the race tomorrow(should)
3. a letter arrives. it is possible that it is from your cousin Janice(could)
4. there is a knock at the door. your mum says ít might be Colin, but you know Colin is on holiday(can't)
5. you see someone wearing a costume. you think there is a strong probability that she is going to a fancy-dress party(must)
6. your sister is looking for her hairbrush. you think it is possible that it is in the living room(might)
7. you are waiting for Harriet to arrive. you think she will probably be there in half an hour(should)
8. you are talking about why James seems to be sad. you think it is possible he is in trouble at school(could)
28 tháng 9 2018 lúc 18:08
Read the text below and think of the word which best fits each space :
The reason (1)............. more and more people decide to learn English as a foreign (2) .................. is obvious : It is now the language used to in (3)............. every walk of life we can mention. Going to an international (4) ............... , we can hear all the flight announcements read (5).................. English. Switching on our TV to (6).......... a match between , say, Manchester United and Rea...
Đọc tiếp
Read the text below and think of the word which best fits each space :
The reason (1)............. more and more people decide to learn English as a foreign (2) .................. is obvious : It is now the language used to in (3)............. every walk of life we can mention. Going to an international (4) ............... , we can hear all the flight announcements read (5).................. English. Switching on our TV to (6).......... a match between , say, Manchester United and Real Madrid, we immediately hear the commentator speak English. Taking (7).......... in a scientific seminar we surely find ourselves speaking English to (8)............ scientists. It is predicted (9)....... in quite a near future English will become the official language of (10).................... world.
I/ Cho đoạn văn dưới đây, hãy khoanh tròn chữ cái A,B,C,D cho câu trả lời đúng nhất :
Tony: I cannot why they need to keep on changing all the rules. It’s the only thing in this company.
Zac: I know I cannot understand it .
Tony: The should sit down and talk about this. This would cause a problem sooner or .
Zac: This has been going on for now. It seems like they are pulling us into different directions.They all have their own .
Tony: The leaders are just focusing on the money and are...
Đọc tiếp
I/ Cho đoạn văn dưới đây, hãy khoanh tròn chữ cái A,B,C,D cho câu trả lời đúng nhất :
Tony: I cannot why they need to keep on changing all the rules. It’s the only thing in this company.
Zac: I know I cannot understand it .
Tony: The should sit down and talk about this. This would cause a problem sooner or .
Zac: This has been going on for now. It seems like they are pulling us into different directions.They all have their own .
Tony: The leaders are just focusing on the money and are the people who bring them the money.
Zac: I am getting every day. It’s becoming an working place.
Tony: I know how you feel. up and dragging you to work.
Zac: I went and talk to some of my and they feel the same way. We are planning to go another work.
Tony: I hope they would sooner that they are going to lose a lot of people.
Zac: I hope that they would act as good and start listening and do the right thing.
Tony: I hope it would be than later.
ATTRACT
1. What are the diferences between Dong HO __ and Sinh ones? (PAIN)
2.This is a very beautiful piece of ________(EMBROIDER)
3.________(CEMPLOY) is one of the biggest problems in this city
4. Photography is strictly ______in this museum. (FORBID)
5. These baskets are_____from strips of bamboo. (WEAVE)
6. These________live mainly on farming and making incenses when crops are over. (VILAGE)
7 .its an _____place where anyone can borrow books take and them home to read (EDUCATE)...
Đọc tiếp
ATTRACT
1. What are the diferences between Dong HO __ and Sinh ones? (PAIN)
2.This is a very beautiful piece of ________(EMBROIDER)
3.________(CEMPLOY) is one of the biggest problems in this city
4. Photography is strictly ______in this museum. (FORBID)
5. These baskets are_____from strips of bamboo. (WEAVE)
6. These________live mainly on farming and making incenses when crops are over. (VILAGE)
7 .it's an _____place where anyone can borrow books take and them home to read (EDUCATE)
8. A famous artisans carved this table______ (beautiful)
9. When people talk about_____ paintings, they think of Dong Ho village. (tradition)
10.What are the greatest ________in Sydney? (attract)
11. London is one of the _______ cities in the world (large)
12/. There are so many places of _________in Ha Noi that I am not sure I can see them all.(INTERESTING)
13. Sydney, located in the state of New South Wales,Australia,is a city of natural and ______ diversity( CULTURE )
14.A worker who has special skill and training , especially one who makes things is a ______(arts)
15.Bat Trang , one of the most famous _____village in ha noi , viet nam is credited for making pottery (craftman)
1. We don’t have enough money, so we can’t buy that house.
A. If we had enough money, we could buy that house. B. We could buy that house if we have enough money.
C. If we had had enough money, we could buy that house. D. We could have bought that house if we had had enough money.
2.Water these plant or they will die
A.Unless you water these plants ,they will die B.Unless you watered these plants ,they will die
C. Unless you water these plants ,they won’t die D. If you water...
Đọc tiếp
1. We don’t have enough money, so we can’t buy that house.
A. If we had enough money, we could buy that house. B. We could buy that house if we have enough money.
C. If we had had enough money, we could buy that house. D. We could have bought that house if we had had enough money.
2.Water these plant or they will die
A.Unless you water these plants ,they will die B.Unless you watered these plants ,they will die
C. Unless you water these plants ,they won’t die D. If you water these plants ,they will die
3. Hurry up or we’ll be late for the correct
A. If we don’t hurry , we won’t be late for the concert B.If we didn’t hurry , we will be late for the concert
C. If we don’t hurry, we will be late for the concert D.Unless we don’t hurry, we will be late for the concert
4..I can’t do this test because it is very difficult
A.If this test were difficult,I could do it B. If this test weren’t difficult ,I could do it
C.If this test weren’t difficult,I couldn’t do it D.Unless this test were difficult, I couldn’t do it
5. Study harder or you won’t pass the exam.
A. Only if you study harder, you will fail the exam. B. Unless you study harder, you will pass the exam.
C. If you don’t study harder, you will fail the exam.D. If you don’t pass the exam, you will have to study harder.
6. Take action soon or the pollution will get much worse.
A. If you don’t take action soon, the pollution will get much worse.
B. Unless you don’t take action soon, the pollution will get much worse.
C. The pollution will get much worse if you didn’t take action soon.
D. Only if you take action soon, the pollution will get much worse.
7. The fire will go out if we don’t put more wood on.
A. If we don’t put more wood on, the fire won’t go out. B. Unless we put more wood on, the fire will go out.
C. The fire will go out, so we don’t put more wood on. D. Unless we put more wood on, the fire won’t go out.
8. They spent a lot of money on food and clothes.
A. A lot of money was spent on food and clothes. B. A lot of money were spent on food and clothes.
C. A lot of money on food and clothes were spent. D. A lot of money on food and clothes was spent.
9. People have used the Internet all over the world.
A. The Internet has used all over the world. B. The Internet was used all over the world.
C. The Internet has been used all over the world. D. The Internet has been using all over the world.
10. Our house is going to be rebuilt by a local firm.
A. We are going to rebuild our house. B. We are going to have our house to rebuild.
C. A local firm are going to rebuild our house. D. A local firm is going to rebuild our house.
Are you interested in farming?Give the specific reasons for your opinion
Điền vào chỗ trống với the và một trong những tính từ sau:
young, rich, injured, poor, homeless, old, disabled, unemployed
1.It’s said that people nowadays experience a better life than those in the past. Researchers have shown that human life expectancy is higher than ever, due to the improvement of health care services as well as the modern lifestyles. In addition, thanks to the development of the internet, (1) are able to take part in various kinds of online courses without d...
Đọc tiếp
Điền vào chỗ trống với the và một trong những tính từ sau:
young, rich, injured, poor, homeless, old, disabled, unemployed
1.It’s said that people nowadays experience a better life than those in the past. Researchers have shown that human life expectancy is higher than ever, due to the improvement of health care services as well as the modern lifestyles. In addition, thanks to the development of the internet, (1) are able to take part in various kinds of online courses without difficulty while (2) can find a job via websites or social networks easily.
2.However, some claim that in today’s world, people are suffering from more stress and tensions. (3) often have to face with pressure at work whereas (4) are likely to feel isolated from their children in such a crowded world as a nursing home. As a result, their communication as well as their relationship is put in danger. Last but not least, there is an increasing gap between rich and poor in almost every part of the world. Whilst (5) have more and more wealth (6) even do not have enough food or clothes.
II. Read the following passage anf fill in the blanks with suitable words.
Language is a (1) .......of communication so each nation has its own (2).......However some nation have the same language. According (3)......the speakers use of language, it is called the first, second or (4).......language. Among the languages used by most people in the (5)......is English. This doesnt mean that English is (6).....by greater number of speakers (7)........any other languages, for it is easily outnumbere...
Đọc tiếp
II. Read the following passage anf fill in the blanks with suitable words.
Language is a (1) .......of communication so each nation has its own (2).......However some nation have the same language. According (3)......the speakers' use of language, it is called the first, second or (4).......language. Among the languages used by most people in the (5)......is English. This doesn't mean that English is (6).....by greater number of speakers (7)........any other languages, for it is easily outnumberes by Chinese in this respect. However it is (8)........most international of languae because it provides ready access to the world scholarship and world trade. That is the (9)........why millions (10)....men and women try to master it.
III. Read the passage below and write T next to the true sentence; write F next to the false one
A LANGUAGE EVERYONE KNOWS
There is one language we all speak, no matter what country we live in; the language of numbers.
The language of numbers is called MATHEMATICS. You are learning it in school now. The simplest kind is called ARITHMATIC. In high school and college you will learnnother kind of mathematics. To help all of us with mathematics, machine have been invented. They let us do problems faster and with fewer mistake. We know that the abacus or countingboard was first of these machines. It was invented many thousands of years ago, but it is still being used in China, Japan and other countries. Today, computers are used all over the world. These computers seem to think. Of courae, they reallydon't. They do only what people tell them to do. But they do it much better and faster than a person. Inside m acomputer may look very confusing to you. But the people who run it know just what to do. They can make a computer store up facts and give them to other people. They can make it slove hard problems and help us to live better. Like people all over theo world, these machines speak the same language : NUMBERS
1. ....... The simplest kind of mathemaitcs is Arithmetics
2. ....... In high school and college you will learn arithmetic.
3. .......Machines do problems faster than men.
4. .......The counting board is no longer being used in the world.
5. .......Computers were invented a thousand years ago.